The North America savory snacks market size is estimated to reach USD 67.33 billion by 2030, registering a CAGR of 6.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing consumer emphasis on nutritional properties of the product, such as high vitamin & protein content with low calories, is expected to be a major factor contributing to the growth of the market. The rising demand for on-the-go snacks and increasing spending capacities of customers are projected to boost product demand. Several food trends, such as the growing vegan population, rising cases of lactose intolerance, and high demand for healthy snacks are driving the regional market. Consumers have also been increasing their spending on plant-based products as a result of the increased prevalence of certain health conditions including milk allergies.
According to the data provided by the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), more than 80 million cases of lactose intolerance were recorded in 2019. According to the statistics provided by Food Allergy Research & Education, in 2019, an estimated 32 million Americans were suffering from food allergies. Thus, increasing cases of allergies and intolerance among adults as well as children are fueling the demand for vegan and healthy savory snack products. The market is highly fragmented owing to the presence of a large number of regional as well as international players. Key manufacturers adopt various strategies like product launches and mergers & acquisitions to enhance their foothold in the market.
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The nuts & seeds segment is expected to grow at the highest CAGR over the forecast period, products are witnessing strong sales, particularly among consumers looking for healthy snacking options.
By product, the potato chips segment accounted for a leading revenue share of 32.7% in the North American in 2024.
The roasted/toasted flavor segment held largest revenue share in 2024, driven by increasing consumer preference for healthy, oil-free products as a result of rising health awareness.
The online distribution chsnnel segment is anticipated to expand at the highest CAGR over the forecast period, as consumer habits shift toward convenience, variety, and personalized shopping experiences.
Grand View Research has segmented the North America savory snacks market based on product, flavor, distribution channel, and country:
North America Savory Snacks Product Outlook (Revenue, USD Million, 2018 - 2030)
Potato Chips
Extruded Snacks
Nuts & Seeds
Popcorn
Others
North America Savory Snacks Flavor Outlook (Revenue, USD Million, 2018 - 2030)
Roasted/ Toasted
Barbeque
Spice
Meat
Others
North America Savory Snacks Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Supermarket/ Hypermarket
Specialty Retailers
Convenience Stores
Online
Others
North America Savory Snacks Country Outlook (Revenue, USD Million, 2018 - 2030)
U.S.
Canada
Mexico
List of Key Players in the North America Savory Snacks Market
PepsiCo
Mondel?z International
THE HERSHEY COMPANY
The Kraft Heinz Company
General Mills Inc.
Kellanova
Utz Brands, Inc.
WISE
LINK SNACKS, INC.
Conagra Brands, Inc.
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