North America Premium Sports Apparel Market To Reach $41.53 Billion By 2030

North America Premium Sports Apparel Market Growth & Trends

The North America premium sports apparel market size is estimated to reach USD 41.53 billion in 2030 and is anticipated to expand at a CAGR of 8.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising focus on health and wellness across North America is a fundamental driver. As more individuals prioritize active lifestyles, the demand for high-performance sportswear has surged. Gym-goers, athletes, and recreational fitness enthusiasts are increasingly seeking apparel that combines functionality with comfort and style, making premium sportswear a preferred choice.

Innovation in fabrics and materials is a cornerstone of the premium market. Manufacturers are introducing advanced features such as moisture-wicking, odor resistance, UV protection, and temperature regulation to enhance performance. Smart clothing, embedded with sensors to track metrics such as heart rate and movement, is also gaining traction, particularly among tech-savvy consumers. Furthermore, the blurring of lines between sportswear and casual wear has fueled the athleisure trend. Premium sports apparel that seamlessly transitions from workouts to everyday life appeals to modern consumers who prioritize versatility and style. This trend has expanded the consumer base beyond athletes to include those seeking fashionable and comfortable clothing for various settings.

Furthermore, brand collaborations with athletes, influencers, and celebrities have significantly boosted the visibility of premium sportswear. Endorsements from renowned figures in sports and pop culture create aspirational value, encouraging consumers to invest in high-quality apparel associated with performance and prestige.

Eco-consciousness among North American consumers has led to a growing demand for sustainable apparel. Premium brands are adopting environmentally friendly practices, such as using recycled materials and reducing water and energy consumption during manufacturing. Ethical sourcing and transparent supply chains are also increasingly valued, aligning with consumer expectations for social responsibility.

Premium sportswear brands are leveraging omnichannel retail strategies, blending physical stores with online platforms to provide seamless shopping experiences. Flagship stores, pop-ups, and interactive retail spaces allow consumers to experience products firsthand, while online platforms offer convenience and wider product accessibility, driving the premium sports apparel market in North America region.

The North America premium sports apparel market is characterized by intense competition, with both established brands and emerging players vying for market share. Leading companies in the market offer a wide range of premium sports apparel. These companies are focusing on product innovation, durability, and performance to meet the evolving needs of consumers.

 Request a free sample copy or view report summary: North America Premium Sports Apparel Market Report

North America Premium Sports Apparel Market Report Highlights

• U.S. premium sports apparel market is expected to grow with a CAGR of 7.9% during the forecast period from 2025 to 2030. The country is expected to witness significant growth in the North America premium sports apparel market due to its well-established fitness culture, high disposable incomes, and growing consumer preference for athleisure. The country’s robust sports infrastructure, including widespread participation in organized sports, drives demand for premium apparel.  

• The premium sports top wear market is expected to growth with a CAGR of 8.6% from 2025 to 2030. The increasing demand for multifunctional apparel that blends performance with style is driving the premium sports top wear in the region. Products such as moisture-wicking shirts, compression tops, and smart fabrics appeal to fitness enthusiasts and lifestyle consumers alike. The athleisure trend has expanded the use of top wear beyond gyms to casual and work settings, boosting its popularity.

• The sales of premium sports apparel through online channel is expected to grow at a CAGR of 9.4% from 2024 to 2030. E-commerce platforms provide a wide range of premium products, enabling consumers to compare options, read reviews, and access exclusive collections. Enhanced digital experiences, such as virtual try-ons, personalized recommendations, and subscription-based models, further attract online shoppers.

North America Premium Sports Apparel Market Segmentation

Grand View Research has segmented the North America premium sports apparel market on the basis of product, distribution channel, and country:

North America Premium Sports Apparel Product Outlook (Revenue, USD Million, 2018 - 2030)

• Top Wear

  • T-shirts & Tops

  • Hoodies & Sweatshirts

  • Jackets

  • Others

• Bottom Wear

  • Pants & Leggings

  • Shorts & Skorts

• Underwear/ Base Layers

North America Premium Sports Apparel Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Sporting Goods Retailers

• Supermarkets & Hypermarkets

• Exclusive Brand Outlets

• Others

North America Premium Sports Apparel Country Outlook (Revenue, USD Million, 2018 - 2030)

• U.S.

• Canada

List of Key Players in the North America Premium Sports Apparel Market

• NIKE, Inc.

• Under Armour, Inc.

• lululemon athletica Inc.

• Adidas Group

• Patagonia, Inc.

• The North Face

• Alo, LLC

• PUMA SE

• Columbia Sportswear Company

• New Balance

• Reigning Champ

• Roots Corporation

• Sugoi