North America LGBTQ Tourism Market To Reach $170.53 Billion By 2030

North America LGBTQ Tourism Market Growth & Trends

The North America LGBTQ tourism market size is anticipated to reach USD 170.53 billion by 2030, growing at a CAGR of 8.2% during the forecast period, according to a new report by Grand View Research, Inc. The influence of social media and digital platforms is also pivotal in driving market growth. Social media platforms such as Instagram, Facebook, and LGBTQ-specific travel websites and apps provide a wealth of information, reviews, and recommendations for LGBTQ-friendly destinations and experiences. These platforms enable travelers to connect with others and share their experiences. For LGBTQ travelers, these digital resources play a crucial role in travel planning and decision-making, making it easier to find and book trips that align with their preferences and ensure a welcoming environment.

The increasing popularity of LGBTQ cruises drives market growth. Cruise lines offer specialized LGBTQ-themed cruises that provide a safe environment for LGBTQ travelers. These cruises often feature exclusive events, entertainment, and excursions tailored to the LGBTQ community. They also offer an opportunity for LGBTQ individuals to connect with others in a relaxed and inclusive setting.

Furthermore, the growing emphasis on experiential and niche travel experiences shapes the LGBTQ tourism market. It includes cultural and historical tours highlighting LGBTQ heritage, adventure travel, wellness retreats, and immersive local experiences. Travel providers are responding to this trend by offering specialized packages and tours that cater to the interests and preferences of LGBTQ travelers.

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North America LGBTQ Tourism Market Report Highlights

• Based on tour type, the solo tour segment led the market with the largest revenue share of 51.8% in 2024. Increasing social acceptance and legal protections encourage LGBTQ individuals to travel independently and explore new destinations alone.

• Based on age group, the 25-45 years segment led the market with the largest revenue share in 2024. The 25-45 age group shows a growing interest in sustainable and eco-friendly travel options, driving demand for destinations that prioritize environmental responsibility.

• Based on budget, the luxury segment is expected to witness the fastest CAGR during the forecast period. The need for privacy and comfort in their travel experiences drives luxury LGBTQ travelers to choose destinations and accommodations that guarantee discretion and high standards of comfort.

• Based on destination, the international segment expected to witness the fastest CAGR over the forecast period. Robust legal protections and a high safety standard for LGBTQ individuals in North America drive the LGBTQ tourism market.

• Based on booking mode, the direct booking segment dominated the market in 2024 and is expected to maintain its dominance throughout the forecast period. Direct booking allows travelers to have complete control over their itineraries, including accommodations and activities, ensuring a tailored and satisfying experience.

• The U.S. dominated the regional market accounting for a 82.3% revenue share in 2024. High-profile LGBTQ events and Pride celebrations, such as New York City Pride and San Francisco Pride, encourage tourists worldwide to participate in these large-scale festivities.

North America LGBTQ Tourism Market Segmentation

Grand View Research has segmented the North America LGBTQ tourism market based on tour type, age group, budget, destination, booking mode, and region:

North America LGBTQ Tourism Tour Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Solo

• Couple

• Group

North America LGBTQ Tourism Age Group Outlook (Revenue, USD Billion, 2018 - 2030)

• Below 25 Years

• 25 - 45 Years

• Above 45 Years

North America LGBTQ Tourism Budget Outlook (Revenue, USD Billion, 2018 - 2030)

• Moderate

• Luxury

• Economy

North America LGBTQ Tourism Destination Outlook (Revenue, USD Billion, 2018 - 2030)

• Domestic

• International

North America LGBTQ Tourism Booking Mode Outlook (Revenue, USD Billion, 2018 - 2030)

• Direct Booking

• Marketplace Bookings

• Travel Agency/Agents

North America LGBTQ Tourism Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

List of Key Players in the North America LGBTQ Tourism Market

• Contiki Holidays Limited, Travel

• Expedia, Inc.

• G Adventures

• Atlantis Events, Inc.

• Oscar Wilde Tours

• Out Adventures

• Hanns Ebensten Travel

• The Olivia Companies, LLC

• Global Travel Collection, LLC

• Brendan Vacations

• RSVP Vacations

• Booking.com

• Flight Centre Travel Group (Canada) Inc.