The North America awnings market size is expected to reach USD 4.44 billion in 2030 and is projected to grow at a CAGR of 3.4% from 2024 to 2030 High level of customization coupled with rising application scope in residential and commercial sectors is expected to propel growth. Furthermore, rising penetration of motorized retractable products in the residential sector is expected to augment demand over the forecast period.
The industry is characterized by a large number of local manufacturers and distributors owing to the region-specific products. Fabric awnings are primarily used in tropical areas owing to its high aesthetic appeal and improved functionality. Fabrics are the most widely used material in manufacturing awnings. These products accounted for 85% of the overall market in 2015; this is attributed to the utilization of the product in manufacturing retractable awnings. However, limitations of fabric awnings during heavy snowfall are likely to restrict growth.
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Retractable awnings dominated the market and accounted for a share of 78.9% in 2023. Enhanced functionality, high consumer preference, and ease of the installation are the key aspects driving the market growth. Growing construction of outdoor decks is expected to contributing factor to aid market demand over the next eight years.
Stationary awnings are projected to grow at a CAGR of 2.9% over the forecast period. Owing to the growing installation of metal awnings in the residential and commercial sectors. These products, unlike fabric, provide more durability, particularly in extreme weather conditions. Furthermore, rising use of composite material in manufacturing the product owing to improved corrosion resistance is expected to have a positive impact on growth.
Commercial segment is expected to grow significantly with a CAGR of 3.0% during the forecast period. Shops, and hotels, for instance incorporate awnings to make the exterior of the commercial space be as welcoming as the interior.
Residential segment accounted for the largest market revenue share of 67.0% in 2023. The sector is expected to witness substantial growth over the forecast period owing to rising need of retractable patio awnings in outdoor decks and seating areas. However, the presence of substitutes including shutters, blinds, and canopy is likely to have a negative impact on growth.
The U.S. accounted for 81.4% of the overall market share in 2023 and is expected to continue growth over the next eight years. Growing demand for the product inhospitality industry owing to its high aesthetic appeal is expected to have a positive impact on industry growth.
Grand View Research has segmented the North America awnings market on the basis of product, application and country:
North America Awnings Product Outlook (Revenue, USD Million, 2018 - 2030)
Retractable
Stationary
North America Awnings Application Outlook (Revenue, USD Million, 2018 - 2030)
Residential
Commercial
North America Awnings Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
List of Key Players in North America Awnings Market
SunSetter Products
Advanced Design Awnings & Signs
Sunair Awnings
Awning Company of America, Inc.
Carroll Architectural Shade
Eide Industries, Inc.
NuImage Awnings / Futureguard
KE USA Inc. (Durasol Awnings, Inc.)
Aristocrat Awnings
Marygrove Awnings
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