Mexico Super Apps Market Size To Reach $10.27 Billion By 2030

Mexico Super Apps Market Growth & Trends

The Mexico super apps market size is anticipated to reach USD 10.27 billion by 2030 and is projected to grow at a CAGR of 27.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is expected to continue evolving with the introduction of new services, partnerships, and technological innovations. The market's future dynamics will likely be influenced by consumer behavior, regulatory developments, and global trends in the tech industry.

The super apps market in Mexico operates within the framework of local regulations. Compliance with regulations, especially in sectors like finance and transportation, is a key consideration for these platforms. The regulatory environment can impact the expansion and operation strategies of super apps.

The popularity of e-commerce in Mexico shows no signs of abating. The number of Mexican individuals engaging with digital platforms and shopping online is growing. As more people shop online, they are expected to prefer super apps to access a wide range of services, including e-commerce and digital payments, within a single platform for the sake of convenience. Having recognized the importance of e-commerce, developers of super apps in Mexico are increasingly integrating online shopping capabilities into their platforms to allow users to browse and purchase products from various retailers and make payments online without having to switch between different apps. As such, by providing a seamless e-commerce experience, super apps are aggressively attracting and retaining users valuing convenience and efficiency.

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Mexico Super Apps Market Report Highlights

• Based on the application, The social media & messaging segment led the market with the largest revenue share of 27% in 2023, owing growing trend of social media use

• Based on the end-user, the consumer segment is expected to grow at the fastest CAGR over the forecast period

• For instance, in August 2023, PicPay Instituiçao de Paço S/A announced that it inaugurated a new business unit dedicated to investments. To support this new business unit, the company also launched new fixed-income products on its app, including Real Estate and Agribusiness Credit Letters (LCIs and LCAs) as well as Bank Deposit Certificates (CDBs) issued by third parties, both in pre-and post-fixed formats

Mexico Super Apps Market Segmentation

Grand View Research has segmented the Mexico super apps market based on the application, and end user:

Mexico Super Apps Application Outlook (Revenue, USD Million, 2017 - 2030)

• Financial Services

• Transportation & Logistics Services

• E-commerce

• Social Media & Messaging

• Others

Mexico Super Apps End User Outlook (Revenue, USD Million, 2017 - 2030)

• Businesses

• Consumers

  • By Age

    • Below 18 years

    • 18 - 25 years

    • 26 - 34 years

    • 35 - 50 years

    • Above 50 years

  • By Genders

    • Male

    • Female

List of Key Players in the Mexico Super Apps Market

• Rappi Inc.

• Baz Súperapp, SA de CV

• Ant Group Co., Ltd.

• LINE Plus Corporation

• Kakao Corp

• Tencent Holdings Ltd.

• MercadoLibre SRL

• Merqueo SAS

• Banco Inter S.A.

• Meta

• Revolut Ltd.

• PicPay Instituição de Paço S/A

• Yummy Inc.