Women’s Health App Market To Reach $12.87 Billion By 2030

Women’s Health App Market Growth & Trends

The global women’s health app market size is estimated to reach USD 12.87 billion by 2030, expanding at a CAGR of 17.78% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising adoption of mHealth apps, rising prevalence of OA, and an increasing number of smartphone users are expected to drive the market growth. Furthermore, rising government initiatives and programs aimed at integrating smart healthcare solutions into the healthcare sector are contributing to the market expansion. Market players are implementing applications that focus on specific aspects of women’s health. For example, in September 2020, Health & Her Ltd. launched an app to help users navigate menopause.

The app helps in managing the menopausal journey through period tracking, symptom assessments, supplement reminders, exercise suggestions, information, and advice from medical experts. The outbreak of the COVID-19 pandemic has boosted the adoption of digital technologies around the world. Consumers are increasingly choosing health-related digital services, driving mHealth apps adoption among the population. The pandemic surged the demand for fitness, mental care, and pregnancy & postpartum care apps owing to the cancellations or delays in physician’s appointments and the risk of infection. Pregnant and new mothers started using pregnancy and postnatal recovery apps to track their health and clear their doubts. Furthermore, rising investment in innovative technologies and startup businesses are likely to favor the growth of the market.

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Women’s Health App Market Report Highlights

• Based on type, the menstrual health segment held the largest share of 37.68% in 2024 and is expected to grow at the fastest CAGR over the forecast period. This growth is attributed to an increasing awareness among women about the importance of hygiene during menstrual periods.

• The pregnancy tracking and postpartum care segment is anticipated to see considerable growth over the forecast period. The surge in the use of pregnancy-related applications designed to support the health of both the mother and the baby is driving the growth of this segment.

• The smartphone segment dominated the market and accounted for a revenue share of 68.32% in 2024. The market for women's health apps on smartphones is growing due to increasing awareness of women's health, demand for accessible healthcare, and the convenience of tracking health metrics.

• North America women’s health app market held the maximum global revenue share of 37.66% in 2024. This is due to the increasing adoption of smartphones and rising government interest in reducing healthcare costs.

• North America dominated the market in 2024 owing to the rising adoption of advanced technology and increasing awareness among females about various complications post menopause

• The women’s health app market in Asia-Pacific is expected to grow at a significant rate due to the high number of smartphone users in China and India, increasing internet penetration, and growing demand for effective healthcare technologies.

Women’s Health App Market Segmentation

Grand View Research has segmented the global women’s health app market based on type, modality, region:

Women’s Health App Type Outlook (Revenue, USD Million, 2018 - 2030)

• Fitness & Nutrition

• Menstrual Health

• Pregnancy Tracking & Postpartum Care

• Menopause

• Disease Management

• Others

Women’s Health App Modality Outlook (Revenue, USD Million, 2018 - 2030)

• Smartphone

• Tablet

• Others

Women’s Health App Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • Spain

  • France

  • Italy

  • Norway

  • Denmark

  • Sweden

  • Russia

  • Finland

  • Iceland

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Thailand

  • Australia

  • Singapore

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • South Arabia

  • UAE

  • Kuwait

  • Israel

List of Key Players in the Women’s Health App Market

• Flo Health, Inc.

• Clue

• Glow, Inc.

• Withings

• Google, Inc

• Fitbit, Inc.

• Natural Cycles USA Corp

• Apple Inc.

• Wildflower Health

• HelloBaby, Inc.

• Ovia Health