The global winter wear market size is expected to reach USD 359. 8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast period. Rise in demand for winter wear products due to dropping temperature in many regions, along with rise in purchasing power of consumers, is anticipated to drive the market over the forecast period.
The market is driven by the use of the attractive and trendy lifestyle patterns such as hoodies, cardigans, and V neck wears. Rise of the offline channels such as fashion stores, design stores, and specialty stores have contributed altogether to the sales and offers of the products in the market. Moreover, changing fashion trends and frequent travelling by many people to cooler places for vacation and work purpose are also likely to drive the global market over the forecast period.
Winter wear products in North America are anticipated to ascend due to the rise in the sales of winter wear products, especially among women. Moreover, the attractive offers in the women winter wear segment due to high demand for the product innovations in the scarves and shawls category has added to the growth of the regional market. In U.S., the sales of the scarves and shawls segment was USD 2.5 billion in 2018 and is expected to witness significant growth in the neat future.
Rise in demand for winter wear products among consumers due to increase in global warming conditions, thereby lowering the weather temperature across the regions. However, growth in the distribution channel across the apparel sector is anticipate to formulate the demand for the product over the forecast period. Rise in purchasing power of consumers, along with demand for the premium and branded products among different end users, drives the market.
However, sudden changes in weather, along with depreciating environmental conditions, have increased the sales of winter wear clothing across different sectors. Moreover, shift in consumer preferences from conventional towards newly arrived apparels, along with attraction towards light weighted winter wear products, has fueled its growth.
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By product, sweaters and cardigans are projected to ascend at a CAGR of 5.6% over the forecast period
By end user, the men segment dominated the global winter wear market with an overall share of 45.0% in 2018
Asia Pacific dominated the global market in 2018 and accounted for 35.2% share of the overall revenue. This trend is projected to continue over the next few years
Due to increasing disposable income in India, South Korea, China, and Japan, the market in Asia Pacific is anticipated to witness growth in the coming years
The industry is highly competitive in nature with the main players including Gap Inc.; VF Corporation; Columbia Sportswear Company; The North Face, Inc.; Patagonia, Inc.; and Zara SA
Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments
Grand View Research has segmented the global winter wear market on the basis of product, end user, and region:
Winter Wear Product Outlook (Revenue, USD Billion, 2015 - 2025)
Coats & Jackets
Sweaters & Cardigans
Shawls & Scarves
Others
Winter Wear End User Outlook (Revenue, USD Billion, 2015 - 2025)
Men
Women
Children
Winter Wear Regional Outlook (Revenue, USD Billion, 2015 - 2025)
North America
U.S.
Europe
Germany
U.K.
Asia Pacific
China
Japan
Central & South America
Brazil
Middle East & Africa
South Africa
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