The global white cement market size is estimated to reach USD 12.39 billion by 2030, expanding at a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. White cement is increasingly being used in the construction industry, and is a very common choice for kitchen and flooring and wall applications, which is expected to boost their demand over the forecast period.
The market is expanding due to a rise in demand for the product in hot climate nations due to its heat-reflecting qualities. Furthermore, the increased use of the product in the construction of designer buildings and future landmarks promotes market development. White cement is widely used in developing nations such as India and China owing to the high buying power of the middle-class population, increased per capita GDP, and increased government spending related to infrastructural development.
When compared to grey cement, white cement has superior aesthetic, ornamental, and hydraulic binding qualities, which increase its longevity and strength. In addition, the use of white cement is increased in the production of architectural and decorative concrete, which is then used for the creation of terrazzo tiles, paints, pavers, as well as pre-fabricated goods like faux walls and tile adhesives.
Asia Pacific witnessed an unprecedented surge in construction spending in the past decade. Countries such as India, China, Japan, and Australia have been introducing new construction projects and rising construction investments. For instance, the real estate sector of India received the highest value of private equity/venture capital investments in Q1 (January-March) of 2023 at USD 5.00 billion, registering a year-over-year growth of 123%.
The tremendous cost of rehabilitation has created a market for materials with a much longer life span and requires minimal maintenance. This is expected to have a positive impact on the market over the forecast period. White cement is available in a variety of colors, textures, and grades which has led to an increase in the attractiveness of this market segment over the past years.
The market is characterized as highly competitive owing to the presence of both regional and multinational players. Governments have contracts with several domestic and foreign players to offer products and services. Thus, manufacturers often compete with other large companies and defense contractors as well as small companies that specialize in a particular technology or capability. The players also face competition from offerings of state-owned defense manufacturers.
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Based on product, the white Portland cement dominated the market with a revenue share of more than 52.9% in 2024. This increase in white Portland cement sales is essentially attributed to the need for building structures with distinctive vernacular architectural styles. In addition, compared to grey cement, it has superior aesthetic, ornamental, and hydraulic binding qualities, which increase its longevity and strength leading to the growth of white Portland cement
Based on application, the residential segment led the market with a revenue share of 48.52% in 2024. In residential applications, the product is traditionally used for laying tiles and decoration. Moreover, the increased popularity of white structures in nations like Spain is expected to fuel the product demand over the forecast period
Asia Pacific was the largest consumer of white cement owing to the rapid industrial development of countries such as India, China, Japan, and Australia. The region also has major manufacturers such as UltraTech Cement Ltd., China National Building Material Company, Dyckerhoff GMBH, and Mitsubishi Materials Corporation. Moreover, India will be the second-largest cement-producing country in 2022 and its rapidly developing infrastructure is predicted to have the highest market growth throughout the projected period
Grand View Research has segmented the global white cement market based on product, application, and region:
White Cement Product Outlook (Revenue, USD Million, 2018 - 2030)
While Portland Cement
While Masonry Cement
Others
White Cement Application Outlook (Revenue, USD Million, 2018 - 2030)
Residential
Commercial
Other Applications
White Cement Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia
Central & South America
Brazil
Argentina
Middle East & Africa
List of Key Players in the White Cement Market
Cementir Holding N.V.
Çimsa Çimento Sanayi ve Ticaret A.?
Royal White Cement
LafargeHolcim
Aditya Birla (Grasim Industries Limited)
Cimsa
Dyckerhoff GMBH
Federal White Cement
India Cements Ltd
J.K. Cement Company
Ultratech Cement Ltd
Saudi White Cement Company
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