The global whipping cream powder market size is expected to reach USD 1.59 billion by 2030, registering a CAGR of 7.6% over the forecast period, according to a new report by Grand View Research, Inc. The product demand is anticipated to be driven by several factors, such as the convenience and longer shelf life of whipping cream powder compared to fresh cream. Its versatility and wide application range in various food and beverage sectors contribute to market expansion. Increasing demand for bakery and confectionery products, the growth of the foodservice & hospitality sectors, and consumer preferences for indulgent & premium offerings are key drivers. Whipping cream powder provides significant convenience and versatility to consumers.
Its powder form eliminates the need for refrigeration, allowing for easy storage and transportation. This is particularly beneficial for consumers who may not have immediate access to fresh whipping cream or prefer a longer-lasting alternative. In addition, whipping cream powder has a longer shelf life compared to liquid whipping cream, reducing the risk of spoilage and wastage. Its extended shelf life makes it a practical choice for households, foodservice establishments, and baking enthusiasts. Moreover, reconstituting whipping cream powder is a simple process. By adding water and whisking or mixing, it quickly becomes smooth and creamy, ready to be used in various culinary applications. This simplicity and ease of preparation make whipping cream powder an attractive option for busy individuals or those looking for a convenient alternative in their cooking and baking endeavors.
The popularity of Western-style desserts and beverages has contributed to the growth of the market. Whipped cream is a common topping and ingredient in a wide range of sweet dishes, such as cakes, pastries, and ice creams. The versatility of whipping cream powder allows it to be incorporated into both traditional and fusion recipes, appealing to consumers with diverse tastes and preferences.The foodservice industry, including restaurants, cafes, and bakeries, is a key consumer of the market. Food establishments rely on whipping cream powder for its consistency, stability, and ease of use in various recipes. It allows them to efficiently manage inventory and control portions.
Whipping cream powder is often more cost-effective than fresh cream. It is lightweight, reduces transportation costs, and can be reconstituted with water, providing a higher yield compared to liquid cream. These factors make it an economical choice for the foodservice industry, allowing them to maintain competitive pricing.The market has seen the development of innovative whipping cream powder formulations to cater to specific dietary needs and preferences. Non-dairy options, such as coconut or almond-based whipping cream powder, have gained traction among consumers with lactose intolerance or those following a vegan or plant-based lifestyle. Specialty options, such as low-fat or sugar-free whipping cream powder, provide alternatives for health-conscious individuals.
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Based on sources, dairy sources dominated the market with a 74.7% share in 2022 owing to factors, such as the desirable taste profile, an established dairy industry infrastructure, and cultural preferences
Based on type, sweetened whipping cream powder dominated the market with a revenue share of 66.6% in 2022 due to its desirable sweet flavor profile, convenience, and widespread use in commercial applications. In addition, the shelf stability of sweetened whipping cream powder is an advantage. It has a longer shelf life compared to unsweetened whipping cream, as the sugar or sweeteners act as preservatives
The bakery & confectionery application dominated the market with a share of 45.5% in 2022 due to the versatility, convenience, stability, cost-effectiveness, and longer shelf life of whipping cream powder
Whipping cream powder provides stability to bakery and confectionery products, especially in warm climates or during extended storage periods. It enhances the volume, texture, and creaminess of whipped creams, fillings, and frostings, allowing for better product consistency and quality
The Europe region dominated the market with a revenue share of 33.1% in 2022 due to its strong dairy tradition, culinary culture, reputation for quality, efficient distribution networks, and continuous product innovation
Grand View Research has segmented the global whipping cream powder market based on source, type, application, and region:
Whipping Cream Powder Source Outlook (Volume, Metric Tons; Revenue, USD Million, 2017 - 2030)
Dairy
Non-dairy
Whipping Cream Powder Type Outlook (Volume, Metric Tons; Revenue, USD Million, 2017 - 2030)
Sweetened Whipping Cream Powder
Unsweetened Whipping Cream Powder
Whipping Cream Powder Application Outlook (Volume, Metric Tons; Revenue, USD Million, 2017 - 2030)
Bakery & Confectionery
Icecream & Frozen Desserts
Beverages
Others
Whipping Cream Powder Regional Outlook (Volume, Metric Tons; Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Central & South America
Brazil
Argentina
Middle East & Africa
South Africa
UAE
List of Key Players in the Whipping Cream Powder Market
Kraft Heinz
Wilton Brands LLC
Weikfield
Betty Crocker
AussieBlends
Dr. Oetker
Well & Good
Hoosier Hill Farm
Adams Food Ingredients Ltd.
Swiss Bake Ingredients Pvt.
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