Wheat Germ Oil for Cosmetics Market Size Worth $8.90 Billion By 2025

The global wheat germ oil for cosmetics market size is likely to reach USD 8.90 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 4.6% during the forecast period. Increasing consumer disposable income coupled with the need to maintain a healthy lifestyle is expected to contribute to the demand for cosmetics made using essential oils, such as wheat germ oil. The plethora of application in skin and hair loss treatment, anti-aging massage, and aromatherapy are anticipated to fuel the demand for wheat germ oil.

Owing to easy availability, the demand for wheat is mainly driven by India, China, Australia, Russia, and Ukraine. Rising population and disposable income in the emerging economies of Asia and Africa are expected to have a positive impact on the wheat market. The increasing direct human consumption of wheat along with easy availability of feedstock is expected to play a crucial role in boosting the overall production of wheat. However, the availability of wheat to produce wheat germ oil is likely to decline over the forecast period with increasing global demand for food aligned with an escalating population.

Distribution channel is another significant factor contributing to the growth of the global wheat germ oil for cosmetics market. With the rising E-commerce industry, there is a huge potential for manufacturers to increase their profitability as the operating costs of online business lower than that of physical stores. The number of retailers has grown globally with the establishment of hypermarkets, supermarket, and drug stores, wherein, the increasing number of stores of major retailers has propelled sales in this market. Wide reach of these stores helps manufacturers to boost their customer base for cosmetics and personal care products thereby catering to the specific consumer requirements in the vicinity.

In terms of volume, Asia Pacific is projected to witness the fastest growth over the forecast period where China and India are among the leading market contributors. Significant growth of the regional cosmetics industry, driven primarily by countries such as India, China, Thailand, and South Korea, is anticipated to bode well for the global market. The region also accounts for a major portion of wheat germ oil production. Europe and North America are other major regions owing to their well-established and dynamic personal care industries. These industries are also responsible for the market growth in Central and South America and Middle East and Africa.

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Further key findings from the report suggest:

• Central and South America is projected to witness a CAGR of 3.5% in terms of revenue over the forecast years, to reach a market size of USD 208.5 million by 2025

• Asia Pacific is expected to observe remarkable CAGR of 5.8% in terms of revenue during the forecast period owing to easy availability of raw materials which facilitates considerable reduction in production costs and result in higher margins for manufacturers

• The market is partially consolidated and competitive in nature, with the presence of numerous multinational players

• Some of the key companies present in the wheat germ oil for cosmetics market are Connoils, Panhandle Milling, John Aromas, Now Foods, Provital Group, AG Industries and Henry Lamotte Oils Gmbh.

Grand View Research has segmented the global wheat germ oil for cosmetics market on the basis of region:

Wheat Germ Oil for Cosmetics Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)

• North America

  • U.S.

• Europe

  • U.K.

• Asia Pacific

  • China

  • India

• Central & South America

  • Brazil

• Middle East & Africa