Video As A Service Market Size To Reach $56.34 Billion By 2030

Video As A Service Market Growth & Trends

The global video as a service market size is estimated to reach USD 56.34 billion by 2030, registering to grow at a CAGR of 33.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. The demand for video communications among organizations has been accelerating, which has enabled the market to gain momentum. The demand for high-quality conferencing and the networks to support it on an array of devices continues to grow. Data is stored in the cloud, and equipment is simplified into touchscreen interfaces while managed service vendors supply software applications and push hardware manufacturers into partnerships roles. All such factors are contributing to the growth of the video as a service (Vaas) market.

Moreover, multiparty or point-to-point conferencing solutions have given access to vast amounts of data about meeting habits. A conferencing platform aided with Artificial Intelligence (AI) and machine learning has allowed the video collaboration platform to optimize and increase the efficacy of meetings by deploying facial recognition technologies and virtual assistants. AI in VaaS solutions has enabled organizations to determine the optimal length of a forum, the best time of the day to hold a meeting, and the ideal number of participants. In addition, voice recognition has helped the enterprises analyze the content of the sessions, draw a comparative analysis between conferences in the organization, and offer suggestions about connections among people with complementary skills.

The growing demand for VaaS owing to the globalization of businesses is expected to emerge as a significant driver for market growth. VaaS is also likely to find more applications in the corporate, education, healthcare, government, and media & entertainment end-use segments. The rapid growth in telemedicine and online education in the emerging economies of Asia Pacific is anticipated to play a pivotal role in driving the demand for VaaS solutions. However, high initial investments in the purchase and deployment of Video Conferencing (VC) solutions and concerns related to the privacy and security of information are significant restraints of the market growth. The high cost of delivering video services can be attributed to high-quality video communication devices, data security software solutions for the secure transmission of data, and the training of employees.

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Video As A Service Market Report Highlights

• The corporate communications segment dominated the market with a revenue share of 30.0% in 2024. This dominance can be attributed to the increasing reliance on video conferencing tools for internal and external communications within organizations.

• The hybrid cloud segment dominated the market with the highest revenue share in 2024, which can be attributed to its ability to offer flexibility and scalability to organizations.

• The education segment dominated the market with the highest revenue share in 2024, primarily due to the accelerated adoption of online learning platforms and virtual classrooms.

Video As A Service Market Segmentation

Grand View Research has segmented the global video as a service market based on application, cloud deployment mode, vertical, and region:

Video As A Service Application Outlook (Revenue, USD Million, 2018 - 2030)

• Corporate Communications

• Training and Development

• Marketing and Client Engagement

• Broadcast Distribution

• Content Creation and Management

• Others

Video As A Service Cloud Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)

• Public Cloud

• Private Cloud

• Hybrid Cloud

Video As A Service Vertical Outlook (Revenue, USD Million, 2018 - 2030)

• BFSI

• Healthcare and Life Sciences

• Retail and E-commerce

• IT and Telecom

• Education

• Government and Public Sector

• Media and Entertainment

• Others

Video As A Service Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

  • KSA

  • South Africa

List of Key Players of Video As A Service Market

• Adobe

• Alphabet, Inc.

• Amazon Web Services, Inc.

• Avaya, LLC

• Cisco Systems, Inc.

• GoTo

• HP Development Company, L.P.

• RingCentral, Inc.

• Zoho Corporation Pvt. Ltd.

• Zoom Communications, Inc