TV Analytics Market Size To Reach $10.86 Billion By 2030

TV Analytics Market Growth & Trends

The global TV analytics market size is expected to reach USD 10.86 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 19.5% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertisement budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.

The media and television industry has undergone major changes in terms of viewership and technology, and so companies such as Netflix, Comcast Corporation, and Sky Telstra have adopted TV analytics to enhance operational metrics. Despite the adoption of television analytics among streaming players, traditional TV networks are lagging in its adoption. Due to a lack of awareness among conventional TV networks, demand for TV analytics is expected to surge in the coming years. The transition toward Over the Top (OTT) and IP-based content delivery has led to generation of a significant amount of data, which in turn, has created an upsurge in the adoption of these solutions.

Asia Pacific is expected to be the fastest-growing regional market and is expected to witness significant traction on a global scale in the near future. Growth can be attributed to high presence of technological platforms, increasing demand for quality content, awareness through advertisements, and demand for analytics software in the television industry. High penetration of smartphone users and demand for high-speed internet has resulted in a niche market for OTT platforms. Changes in patterns of consumption and consumer behavior analysis are some of the trends witnessed across the market.

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TV Analytics Market Report Highlights

• The software segment is expected to experience the fastest CAGR of 21.7% from 2025 to 2030

• The OTT segment held the largest revenue share of the TV analytics market in 2024. This is attributed to the increasing viewership of OTT platforms and highly personalized content delivered in multiple languages, various genres, and several regions

• The IPTV (Internet Protocol Television) segment is expected to experience a significant CAGR during the forecast periody

• North America dominated the global industry with a revenue share of 30.0% in 2024. The presence of large media houses and OTT platform companies in the regione

TV Analytics Market Segmentation

Grand View Research has segmented the global TV analytics market report based on component, transmission, application, and region:

TV Analytics Component Outlook (Revenue, USD Million, 2018 - 2030)

• Software

• Services

TV Analytics Transmission Outlook (Revenue, USD Million, 2018 - 2030)

• OTT

• Satellite TV/DTH

• Cable TV

• IPTV

TV Analytics Application Outlook (Revenue, USD Million, 2018 - 2030)

• Competitive Intelligence

• Audience Management & Forecasting

• Churn Prevention & Behavior Analysis

• Customer Lifetime Management,

• Sponsorship Management

• Campaign Performance Monitoring

• Others

TV Analytics Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• MEA

  • UAE

  • KSA

  • South Africa

List Of Key Players in the TV Analytics Market

• The Nielsen Company (US), LLC.

• iSpot.tv, Inc.

• Samba TV, Inc.

• Innovid

• Parrot Analytics Limited

• Clarivoy

• Conviva

• Google LLC

• Alphonso Inc. (LG Electronics)

• Amobee, Inc.