The global turmeric milk mix market size is anticipated to reach USD 220.1 million by 2030 and is projected to grow at a CAGR of 5.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing interest in turmeric milk, commonly known as golden milk, can be attributed to a variety of factors. Primarily, it is known for its numerous health benefits, primarily due to curcumin, the active compound in turmeric, which is known for its anti-inflammatory, antioxidant, and antibacterial properties. These benefits can help reduce inflammation, improve digestion, and boost immunity, making it an appealing choice for health-conscious consumers.
The rising popularity of wellness trends has further propelled its status, as many view it as a comforting drink that supports overall well-being. Its versatility also plays a significant role; turmeric milk can be easily customized with spices like cinnamon, ginger, and cardamom, enhancing both flavor and health benefits. Moreover, the convenience of instant turmeric milk mixes has made it accessible for consumers, allowing them to incorporate this nutritious drink into their daily routines with ease.
The blend of turmeric with other spices, such as cinnamon and ginger, makes for a flavorful and versatile beverage that can be used in various recipes, from lattes to smoothies. Cultural influences, particularly the increased exposure to Indian cuisine and traditional remedies, have further spotlighted turmeric and its uses.
The growing availability and distribution of turmeric milk mixes have significantly boosted their demand. These products can now be found in mainstream supermarkets, health food stores, and online platforms, making them easily accessible to a wider range of consumers. Moreover, the promotion of turmeric milk mixes by influencers and celebrities on social media has played a crucial role in popularizing this beverage, particularly among younger audiences.
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Based on nature, the organic is anticipated to grow at the fastest CAGR during the forecast period, asthere is a growing concern about the environmental impact of conventional farming practices among consumers. Organic farming is seen as more sustainable and environmentally friendly, as it promotes biodiversity, reduces pollution, and conserves water and soil quality. Consumers who are environmentally conscious prefer organic turmeric milk powder, contributing to its increasing demand. In addition, organic farming practices often ensure better labor conditions and fair trade, appealing to ethically-minded consumers
Based on packaging, the single-serve packets segment led the market with the largest revenue share of 36.5% in 2023. Cartons provide a protective barrier against light and air, which helps preserve the flavor, nutrients, and overall quality of NFC juice. This packaging choice is favored by consumers who want to ensure their juice maintains its fresh taste and nutritional value
Based on distribution channel, the online segment is expected to grow at the fastest CAGR of 6.6% from 2024 to 2030. Online retailers often have extensive product catalogs that include a wide variety of turmeric milk powder brands, flavors, and formulations. Consumers have access to products that may not be available locally, enhancing their choices and allowing them to explore different options based on dietary preferences or health goals
North America market is expected to grow at the fastest CAGR of 5.9% from 2024 to 2030. The popularity of plant-based diets and natural, clean-label products is on the rise in North America. Many turmeric milk mixes are made with plant-based milk alternatives, making them suitable for vegans and those with lactose intolerance. This aligns with the dietary preferences of a significant portion of the population, further driving demand
Grand View Research has segmented the global turmeric milk mix market report based on nature, packaging, distribution channel, and region.
Turmeric Milk Mix Nature Outlook (Revenue, USD Million, 2018 - 2030)
Organic
Conventional
Turmeric Milk Mix Packaging Outlook (Revenue, USD Million, 2018 - 2030)
Single-serve Packets
Jars/Bottles
Cans
Pouches
Turmeric Milk Mix Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Convenience Stores
Online
Others
Turmeric Milk Mix Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Turmeric Milk Mix Market
Vapika - zanetine
Sweet Karam Coffee
Gaia Herbs
Organic India
Turmaquik
VAHDAM
Empire Spices & Foods Limited (Ram Bandhu)
Nutriorg
Four Sigmatic
Garden of Life
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