The global sports app market size is expected to reach USD 8.03 billion by 2030, registering a CAGR of 10.9% from 2023 to 2030, according to a recent report from Grand View Research, Inc. This growth is primarily attributed to the rising demand for sports apps utilizing push-to-talk functionality. Notably, the Asia Pacific region is witnessing a remarkable surge in demand for seamless payment gateway services, greatly boosting market expansion. The technological revolution across emerging economies, such as China and India, is a driving force behind the heightened market trajectory. The adoption of 5G technology is making significant headway in North America, contributing to the market's upward trajectory. According to Think with Google, a substantial 67% of Android users engage with sports apps, a statistic set to further propel market growth.
Prominent industry players are directing their efforts toward enabling round-the-clock streaming for sports apps. These key players are distinctively focusing on delivering a clean, user-friendly interface. Many companies are introducing subscription-based external video players to enhance digital revenue streams. As the global landscape evolves, the conventional sports app is giving way to online 3D match trackers. Projections indicate that the Google Play Store segment will spearhead growth during the forecast period. This can be attributed to the heightened demand for integrated video players, especially from consumers in the U.S. and China. The inclusion of personalized features within sports apps, complete with pop-up notifications, is an influential growth driver of the market.
A noteworthy trend is the rise of on-demand streaming services supplemented by machine learning-powered chat board support, which is poised to contribute significantly to market growth. Geographically, North America has played a pivotal role, accounting for a share of over 35% of the global revenue in 2022. This can be attributed to the growing demand for premium broadcasting of baseball sports among consumers in the U.S. and Canada. The increasing inclination of consumers in Canada toward social media integration is a key factor propelling market growth. The U.S. market share is being propelled by the rising demand for agile functionality-oriented sports apps.
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North America led the market in 2022 due to the high investments from the key players present in the U.S. and Canada to resolve the queries of the users by using AI-based services
The Apple iOS store segment accounted for the highest share of over 47% in 2022 due to the high demand for advanced in-app purchase-based sports apps from consumers in the UK and the U.S.
The Google Play Store segment is projected to witness a CAGR of 12.1% during the forecast period
This can be attributed to the growing demand for VPN to stream based sports apps from consumers of developed economies, such as the U.S. and Germany
Asia Pacific is projected to witness a CAGR of 13.6% from 2023 to 2030. Rising demand for augmented reality (AR)-based sports apps in China is estimated to boost the market growth
Grand View Research has segmented the global sports app market on the basis of marketplace and region:
Sports App Marketplace Outlook (Revenue, USD Million, 2017 - 2030)
Google Play Store
Apple iOS Store
Others
Sports App Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
UK
Germany
France
Rest of Europe
Asia Pacific
China
India
Japan
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
List of Key Players of Sports App Market
NBC Universal
Warner Media
PENN Entertainment
ESPN
Viacom18 (JioCinema)
Sky UK
SuperSport
LiveScore
beIN SPORTS
DAZN
Fubo TV
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