SMS Firewall Market Size To Reach $5.44 Billion By 2030

SMS Firewall Market Growth & Trends

The global SMS firewall market size is anticipated to reach USD 5.44 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 10.5% from 2023 to 2030. Factors such as the increasing threats to mobile messaging services, rising grey route SMS traffic, and the growing number of mobile subscribers are expected to drive market growth.

The COVID-19 pandemic had a positive impact on the SMS firewall industry. There was a rise in SMS spam attacks during the pandemic. These SMS spam attackers were attempting to deceive vulnerable mobile phone subscribers for fraudulent purposes. For instance, scammers were trying to steal customers’ banking credentials under an actual government program named Canada Emergency Response Benefits (CERB). The need to protect SMS subscribers from fraud and the increasing need to prevent grey route traffic had propelled the demand for SMS firewall during the pandemic.

The rapid advancement of technology and the widespread adoption of message marketing have greatly benefited businesses, enabling them to expand their presence in the market and tap into new opportunities. However, this technological growth has also paved the way for increased scams and fraudulent messages, presenting significant security challenges. To address these concerns and establish a secure communication channel between businesses and their customers, implementing an SMS firewall is crucial. An SMS firewall acts as a protective barrier, mitigating various security issues associated with messaging services. It offers a comprehensive defense for mobile networks, safeguarding against SMS-based messaging attacks.

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SMS Firewall Market Report Highlights

• Based on component, the SMS firewall platform segment held the largest revenue share of 68.3% in 2022. The adoption of SMS firewall platforms is increasing owing to its benefits, such as proactive fraud prevention, SMS revenue monetization, and grey route SMS detection and prevention

• Based on SMS type, the A2P segment is anticipated to register the fastest CAGR of 11.5% over the forecast period. A2P messaging has become a popular channel for marketing and promotional activities. Businesses leverage A2P messaging to send notifications about offers, discounts, product launches, and other marketing campaigns. Also, A2P messaging plays a crucial role in the financial sector, particularly in mobile banking and financial services. It allows banks and financial institutions to send alerts, transaction notifications, and authentication codes to their customers securely

• Based on SMS traffic, the national traffic segment held the largest revenue share of 85.0% in 2022. One of the major driving factors is a substantial portion of overall message traffic. By implementing an SMS firewall, businesses can maintain the reliability of SMS services for consumers

• Based on deployment mode, the on-premise segment is expected to grow at the fastest CAGR of 12.5% over the forecast period. The growth is attributed to organizations that require a high degree of customization and control over their SMS security measures

• Asia Pacific held the largest share of 29.6% in 2022 and is expected to retain its position over the forecast period. It can be attributed to the large base of mobile users, high penetration of business messages, and an increasing number of SMS subscribers

• In December 2022, Uganda Telecommunications Corporation Ltd. (UCTL) appointed 365squared Ltd., a fully owned subsidiary of Route Mobile Limited, as its partner for A2P SMS monetization solutions and SMS Firewall services

SMS Firewall Market Segmentation

Grand View Research has segmented the global SMS firewall market based on component, SMS type, SMS traffic, deployment mode, and region:

SMS Firewall Component Outlook (Revenue, USD Million, 2018 - 2030)

• SMS Firewall Platform

• Services

SMS Firewall Type Outlook (Revenue, USD Million, 2018 - 2030)

• A2P Messaging

• P2P Messaging

• Others

SMS Firewall Traffic Outlook (Revenue, USD Million, 2018 - 2030)

• National Traffic

• International Traffic

SMS Firewall Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)

• On-premise

• Cloud

SMS Firewall Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • France

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

• Latin America

  • Brazil

  • Mexico

  • Argentina

• Middle East & Africa

  • UAE

  • Saudi Arabia

  • South Africa

List of Key Players in the SMS Firewall Market

• BICS

• Cellusys

• Sinch

• Comviva

• Route Mobile Limited

• Infobip Ltd.

• Openmind Networks

• Mobileum

• HAUD SYSTEMS LTD

• AMD Telecom