Smart Toilet Market Size To Reach $21.55 Billion By 2030

Smart Toilet Market Growth & Trends

The global smart toilet market size is expected to reach USD 21.55 billion by 2030, expanding at a CAGR of 12.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising consumer awareness regarding cleanliness and maintaining proper hygiene at the global level is expected to promote the utility of smart toilet. Additionally, shifting preference towards smart homes in the urban cities due to increasing importance of proper sanitation and offering convenience to the buyers is expected to increase spending on the installation of new smart toilets in the residential and commercial sectors.

The governments of different countries including U.S., Germany, France, China, and India have been implementing numerous initiatives to increase awareness regarding the importance of saving water at the global level. As a result, smart toilets are expected to optimize the water flow and thus, likely to gain importance over the next few years.

The commercial segment generated a revenue of USD 4.6 billion in 2018. These types of smart products are majorly installed in hotels, restaurants, shopping malls, and bars as consumers perceive them as the luxury products. Furthermore, increasing spending on real estate investment in the commercial sector of countries including China, India, Brazil, and Mexico is a key factor driving the segment. Supportive government policies aimed at infrastructure development are expected to expand the scope for smart toilet vanities as luxury products over the next few years.

The offline channels generated a revenue of USD 5.3 billion in 2018. Consumers prefer these channels as they provide a choice of physical verification, prior to any purchasing decision. Additionally, these brick and mortar stores offer installation as well as aftersales services, which encourage the buyers to use these channels.

Asia Pacific is expected to be the fastest growing region with a CAGR of 12.8% from 2019 to 2025. Key countries contributing to the growth of the smart toilet market are China, Japan, India, Australia, and Singapore. It has been observed that sale of the smart toilet is increasing due to factors including rise in disposable income of the middle class population and increasing number of smart houses in the urban cities of the aforementioned countries. Furthermore, growing consumer spending on bathroom hygiene and sanitation is expected to expand the market scope in the upcoming years.

Some of the key smart toilet manufacturers are Kohler Co.; Toto Ltd.; Roca Sanitario SA; LIXIL Group Corporation; Duravit AG; Wellis; Masco Corporation; Bradley Corporation; Fortune Brands; and Villeroy & Boch AG. Companies are investing in product innovations to expand their customer base. For instance, in December 2016, “Somany Ceramics Ltd.” has launched a range of smart toilets with automatic flash system.

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Smart Toilet Market Report Highlights

• In 2023, the residential segment emerged as the market leader, capturing the largest revenue share of 78.0%, driven by rapid urbanization, technological advancements, and evolving consumer preferences.

• The offline segment dominated the market and accounted for a share of 83.0% in 2023. Many consumers favor purchasing such smart products from these channels as they offer the option for physical inspection before making a purchase decision.

• Wall hung toilet accounted for the largest market revenue share in 2023. With their sleek and space-saving design, wall-hung toilets align perfectly with contemporary aesthetics, emphasizing clean lines and open spaces.

• Integrated smart toilets accounted for the largest market revenue share in 2023. Innovations such as touchless controls, automatic lid openings, and self-cleaning mechanisms have made smart toilets more appealing to consumers.

• Wi-Fi accounted for the largest market revenue share in 2023. Consumers increasingly seek products that can be easily incorporated into their smart home ecosystems.

• The Europe smart toilet market dominated the global smart toilet market with a revenue share of 35.1% in 2023, owing to the consumer spending on maintaining bathroom hygiene, coupled with growing adoption of innovative home technologies.

• The Asia Pacific smart toilet market is projected to witness the fastest CAGR of 14.8% during the forecast period, owing to the increasing disposable income and geriatric & rising population in the region.

Smart Toilet Market Segmentation

Grand View Research has segmented the global smart toilet market on the basis of application, distribution channel, and region:

Smart Toilet Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Wall Hung Toilet

• Close-Coupled

• Single Floor Standing Toilet

• One-Piece Toilet

• Others

Smart Toilet Category Outlook (Revenue, USD Billion, 2018 - 2030)

• Integrated Smart Toilet

• Smart Toilet Seats

Smart Toilet Connectivity Outlook (Revenue, USD Billion, 2018 - 2030)

• Wi-Fi

• Bluetooth

Smart Toilet Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Residential

• Commercial

Smart Toilet Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Offline

• Online

Smart Toilet Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

• U.S.

• Canada

• Mexico

• Europe

• UK

• Germany

• France

• Italy

• Spain

• Asia Pacific

• Japan

• China

• India

• Australia

• South Korea

• Latin America

• Brazil

• Middle East & Africa

• UAE

List of Key Players of Smart Toilet Market

• Kohler Co.

• Toto Ltd.

• Xiaomi Corporation

• Roca Sanitario SA

• LIXIL Group Corporation

• Duravit AG

• Wellis

• Masco Corporation

• Villeroy & Boch AG

• Jomoo Group