The global skin toner market size is expected to reach USD 1,084.9 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.6% from 2024 to 2030. The market expansion is attributed to growing demand among the teenagers for products that helps in keeping the skin acne and pimple free and offers protection against rising pollution. Changing lifestyle, which expects people to spend a large chunk of their day outside their houses, has made skin care regimen, an essential part of personal grooming. Along with exercise and healthy eating habits, caring for the skin by using proper cleansing, toning, and moisturizing products on daily basis has become a part of the daily chore.
For instance, in August, 2019, Soko Glam, Inc. launched a new skin toner under the brand name, R.E.P. Nutrinature Ultra All-In-One Multitem. The product is said to offer toning as well as moisturizing characteristics. This product has the ability to maintain the softness, brightness, hydration, and youth. These products consist of many naturally derived ingredients including olive, avocado, and rose hip oil. Similarly, in the same month, Janell Stephens, launched its own line ski care products under the brand, “Face”. Along with five other products, it also consists of a two in one makeup remover cum toner named Fresh Toner. It is available for less than USD 20 on camillerose.com. The product is said to give dewy look.
In July 2019, in Sephora’s Singapore’s press day the French brand Gallinée launched face vinegar toner. The product maintains a health balance of bacteria on the face for perfect skin. It contains a blend of prebiotics and postbiotics, which help in protecting the skin by keeping free from radicals and oxidative, thereby resulting in balanced and refreshed skin texture. Similarly, in July 2019, the South Korean company, K-beauty under its brand Laneige's launched a two in one skin toner and moisturizer. The product is available for USD 33 and guarantees softness and hydration.
Key manufacturers of skin toner market include Dermalogica; Dr. Hauschka; Dickinson Brands Inc.; Johnson & Johnson Consumer Inc.; La Mer Technology, Inc.; Kiehl’s Since 1851; La Roche-Posays; Lush; Milk Makeup; PIXI - SJOVIK LTD.; THAYERS NATURAL; REMEDIES; THE BODY SHOP; and The Ordinary. The manufacturers are expected to increase spending on new product developments in order to expand their market size over the next few years.
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The fluid forms accounted for 69.7% share in 2023. These products got the first mover advantage and thus created a huge penetration. The mist segment is projected to grow at the fastest CAGR over the forecast period.
Organic products are expected to generate over USD 334.67 million by 2030 owing to growing popularity of natural products. The conventional segment held the largest market revenue share in 2023
Europe skin toner market held the largest market revenue share of 36.1% in 2023 and Asia Pacific skin toner market is expected to grow at the fastest CAGR over the forecast period
Grand View Research has segmented the global skin toner market report based on form, product, gender, distribution channel, and region:
Skin Toner Form Outlook (Revenue, USD Million, 2018 - 2030)
Fluid
Mist
Skin Toner Product Outlook (Revenue, USD Million, 2018 - 2030)
Organic
Conventional
Skin Toner Gender Outlook (Revenue, USD Million, 2018 - 2030)
Men
Women
Skin Toner Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Convenience Stores
Specialty Stores
Online
Others
Skin Toner Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Australia
Japan
China
India
Australia
South Korea
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
Saudi Arabia
South Africa
UAE
List of Key Players in the Skin Toner Market
Dermalogica
Dickinson Brands
Dr. Hauschka
Johnson & Johnson Services, Inc.
Kiehl’s Since 1851
Mario Badescu
Milk Makeup
PIXI - SJOVIK LTD.
Thayers
The Body Shop International Limited
DECIEM Beauty Group Inc.
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