Self-supervised Learning Market To Reach $89.68 Billion By 2030

Self-supervised Learning Market Growth & Trends

The global self-supervised learning market size is estimated to reach USD 89.68 billion by 2030, expanding at a CAGR of 35.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Self-supervised learning is a machine learning technique used prominently in Natural Language Processing (NLP), followed by computer vision and speech processing applications. Applications of self-supervised learning include paraphrasing, colorization, and speech recognition. 

The COVID-19 pandemic had a positive impact on the market. More businesses adopted AI and Machine Learning as a response to the COVID-19 pandemic. Many prominent market players such as U.S.-based Amazon Web Services, Inc., Google, and Microsoft witnessed a rise in revenue during the pandemic. Moreover, accelerated digitalization also contributed to the adoption of self-supervised learning applications. For instance, in April 2020, Google Cloud, a business segment of Google, launched an Artificial Intelligence (AI) chatbot that provides critical information to fight the COVID-19 pandemic.

Many market players offer solutions for various applications such as text-to-speech and language translation & prediction. Moreover, these players are researching in self-supervised learning. For instance, U.S.-based Meta has been advancing in self-supervised learning research and has developed various algorithms and models. In February 2022, Meta announced new advances in the company’s self-supervised computer vision model SEER. The model is more powerful and is expected to enable the company in building computer vision products. 

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Self-supervised Learning Market Report Highlights

• In terms of end-use, the BFSI segment accounted for the largest revenue share of 18.3% in 2024 and is expected to retain its position over the forecast period. This can be attributed to the increasing adoption of technologies such as AI and ML in the segment. The Advertising & Media segment is anticipated to register lucrative growth over the forecast period.

• Based on technology, the natural language processing segment accounted for the dominant share in 2024 due to its ability to handle vast amounts of unstructured text data across multiple industries.. This can be attributed to the variety and penetration of NLP applications.

• North America held the largest share of 35.7% in 2024 and is expected to retain its position over the forecast period. This can be attributed to the presence of a large number of market players in the region. Moreover, the presence of specialists and developed technology infrastructure are aiding the growth of the market.

• In July 2024, Google LLC launched the Agricultural Landscape Understanding (ALU) tool in India, an AI-based platform that uses high-resolution satellite imagery and machine learning to provide detailed insights on drought preparedness, irrigation, and crop management at an individual farm level.

• In May 2024, Researchers from Meta AI, Google, INRIA, and University Paris Saclay created an automatic dataset curation technique for self-supervised learning (SSL) using embedding models and hierarchical k-means clustering. This method improves model performance by ensuring balanced datasets and reducing the costs and time associated with manual curation.

Self-supervised Learning Market Segmentation

Grand View Research has segmented the global Self-supervised Learning market based on application and region:

Self-supervised Learning End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Healthcare

• BFSI

• Automotive & Transportation

• Software Development (IT)

• Advertising & Media

• Others

Self-supervised Learning Technology Outlook (Revenue, USD Million, 2018 - 2030)

• Natural Language Processing (NLP)

• Computer Vision

• Speech Processing

Self-supervised Learning Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East & Africa (MEA)

  • KSA

  • UAE

  • South Africa

List of Key Players in Self-supervised Learning Market

• Amazon Web Services, Inc.

• Apple Inc.

• Baidu, Inc.

• Dataiku

• Databricks

• DataRobot, Inc.

• IBM Corporation

• Meta

• Microsoft

• SAS Institute Inc.

• Tesla

• The MathWorks, Inc.