SAVE Tourism Market Size To Reach $5.90 Billion By 2030

SAVE Tourism Market Growth & Trends

The global SAVE tourism market size is expected to reach USD 5.90 billion by 2030, and projected to grow at a CAGR of 11.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Scientific, academic, volunteer, and educational (SAVE) tourism, an emerging niche within the travel industry, combines travel with environmental conservation and social impact. This sector emphasizes the integration of volunteer work with travel, offering opportunities to contribute to marine conservation, community development, and sustainable practices.

Trends in Scientific, academic, volunteer, and educational (SAVE) tourism highlight a growing awareness of environmental issues and the desire for travelers to make a positive impact. Companies and organizations are increasingly promoting initiatives that not only provide unique travel experiences but also contribute to global sustainability efforts. This trend is evident in the rise of volunteer tourism, where travelers engage in projects like marine conservation and community support while exploring new destinations.

Marine conservation is a significant focus within SAVE Tourism. Organizations like PADI and the PADI AWARE Foundation are leading efforts to protect and restore marine ecosystems. PADI's initiatives, including the Community Grant Program, aim to provide financial support to local dive centers and resorts for ocean-protection activities. Their adaptive techniques and inclusive diver education programs also promote accessibility and environmental stewardship. By supporting marine conservation through activities like coral reef restoration and marine wildlife protection, travelers in the SAVE Tourism sector play a crucial role in preserving ocean health and biodiversity.

The growth of volunteer tourism reflects a shift towards more meaningful travel experiences. Travelers increasingly seek opportunities to combine their adventures with volunteering efforts that contribute to local communities and environmental causes. Platforms like Worldpackers facilitate this by connecting volunteers with projects worldwide, from organic farms in Latin America to eco-programs in North America. This trend not only allows travelers to save on accommodation costs but also fosters a deeper connection with the places they visit, promoting sustainable development and cross-cultural exchange.

Companies and organizations are also recognizing the value of integrating SAVE Tourism into their business models. By aligning with sustainability goals and supporting community-based projects, businesses can enhance their brand reputation and attract conscientious travelers. The growth of this sector presents opportunities for partnerships between tourism operators, conservation organizations, and local communities. These collaborations can drive innovation in sustainable travel practices and contribute to the long-term health of global ecosystems and local economies.

The Hawaii Tourism Authority (HTA), in partnership with Kanu Hawaii in April 2024, launched the Malama Hawaii Volunteer Dashboard to connect tourists with local volunteer opportunities. This new webpage allows visitors to search for ways to contribute to Hawaiian fishpond restoration, food bank sorting, community events, and Maui wildfire recovery. After selecting an opportunity, visitors can RSVP and receive additional details via email, with options to make monetary donations directly to nonprofits. HTA will monitor volunteer sign-ups and service hours to evaluate the effectiveness of regenerative tourism campaigns. This initiative aims to enhance meaningful travel experiences and support community needs.

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SAVE Tourism Market Report Highlights

• Based on type, volunteer tourism accounted for a major share of the overall SAVE tourism market in 2023.The popularity of volunteer travel among tourists looking for meaning and purpose has increased dramatically in recent years. In contrast to traditional tourism, volunteer tourism provides opportunities for people to actively participate in community development, conservation, and humanitarian endeavors.

• Based on age group, the participation of travelers aged 55 to 64 in SAVE tourism is expected to grow significantly from 2024 to 2030. As many individuals in this age group approach retirement, they are increasingly seeking meaningful ways to stay active and give back to society.

• The SAVE tourism market in Asia Pacific is set to grow majorly from 2024 to 2030. The growth is attributed to the strong culture of volunteering, as seen in countries such as New Zealand and Australia, where a significant portion of the population actively participates in both formal and informal volunteer work.

SAVE Tourism Market Segmentation

Grand View Research has segmented the global SAVE tourism market based on type, age group, and region:

SAVE Tourism Type Outlook (Revenue, USD Million, 2018 - 2030)

• Scientific

• Academic

• Volunteer

• Education

SAVE Tourism Age Group Outlook (Revenue, USD Million, 2018 - 2030)

• 18-34 Years

• 35-54 Years

• 55-64 Years

• 65+ Years

SAVE Tourism Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the SAVE Tourism Market

• WWF Travel

• Earthwatch Institute

• GVI (Global Vision International)

• Projects Abroad

• Wildlife Conservation Society 

• PADI 

• Conservation Volunteers International Program

• Operation Wallacea Ltd. 

• African Impact

• GoAbroad