Robo Advisory Market Size To Reach $41.83 Billion By 2030

February 2024 | Report Format: Electronic (PDF)

Robo Advisory Market Growth & Trends

The global robo advisory market size is anticipated to reach USD 41.83 billion by 2030, registering a CAGR of 30.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing use of smartphones coupled with the increased applications of chatbots on various investment and e-commerce platforms worldwide is anticipated to drive the demand for robo advisory during the projected period. In addition, the increasing awareness of digital investment consultation services is expected to drive market growth during the forecast period.

Robo-advisory includes algorithm and automated driven financial planning with little human involvement. Additionally, through an online survey, the robo-advisor gathers financial information from clients, such as their current financial position and future financial goals. Furthermore, using this information, robo advisors offer clients certain benefits such as quick account setup, portfolio management, and security features. Such factors are anticipated to drive the market in the near future.

Players in the robo advisory market are actively prioritizing technological advancements and forming strategic partnerships to broaden their product range, aiming to enhance the automated investment experience for their customers. Major market participants are securing funding to elevate their automated financial advisory services and improve overall customer experience. In September 2021, Betterment LLC secured USD 160 million in funding, propelling the company's market valuation beyond USD 1.3 billion. Such initiatives are driving the growth of the robo advisory market.

The pandemic has contributed positively to the market growth, thereby driving the demand for robo advisors in the near future. Several businesses have reported increased digital consulting activity in the first quarter of 2020. For instance, in April 2021, Betterment reported an increase in account openings by over 25% due to the COVID-19 pandemic These factors are expected to fuel the market growth during the forecast period.


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Robo Advisory Market Report Highlights

  • Based on type, the hybrid robo advisors segment dominated the market in 2023. The growth of the segment is attributed to the rising demand for hybrid robo advisors from investors seeking low fees and user-friendly interfaces, alongside personalized advice and guidance typically provided by human advisors

  • Based on provider, the fintech robo advisor dominated the market in 2023 and is expected to grow at a significant CAGR during the forecast period. The growing demand for fintech robo advisors owing to its benefits such as tax harvesting, auto rebalancing, estate planning, retirement planning, and simplified insurance processing, among others is attributed to the segment’s growth

  • Based on service type, the direct plan-based/goal- based segment dominated the market in 2023. The continuous innovations undertaken by market players to offer direct plan-based/goal-based robo advisors are driving the growth of the segment

  • Based on end-use, the high net worth individuals segment dominated the market in 2023. Robo advisory platforms provide financial advice to high-net-worth individuals who are seeking to gain maximum returns at lower processing fees

Robo Advisory Market Segmentation

Grand View Research has segmented the robo advisory market based on type, provider, service type, end-use, and region:

Robo Advisory Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Pure Robo Advisors

  • Hybrid Robo Advisors

Robo Advisory Provider Outlook (Revenue, USD Million, 2017 - 2030)

  • Fintech Robo Advisors

  • Banks

  • Traditional Wealth Managers

  • Others

Robo Advisory Service Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Direct Plan-based/Goal-based

  • Comprehensive Wealth Advisory

Robo Advisory End User Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail Investor

  • High Net Worth Individuals

Robo Advisory Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • Kingdom of Saudi Arabia

    • UAE

    • South Africa

List of Key Players in the Robo Advisory Market

  • Betterment LLC

  • Fincite Gmbh

  • Wealthfront Corporation

  • The Vanguard Group, Inc.

  • The Charles Schwab Corporation

  • Ellevest, Inc.

  • Ginmon Vermögensverwaltung GmbH

  • Wealthify Limited

  • SoFi Technologies, Inc.

  • SigFig Wealth Management, LLC

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