Rice-based Skincare Products Market To Reach $10.69 Billion By 2030

Rice-based Skincare Products Market Growth & Trends

The global rice-based skincare products market size is anticipated to reach USD 10.69 billion by 2030 and is projected to grow at a CAGR of 7.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. There has been a significant shift in consumer preferences toward natural and organic products. Consumers are becoming more aware of the potential harmful effects of synthetic chemicals and are seeking out products with natural ingredients. The rise of social media and online beauty communities has played a crucial role in spreading awareness about the benefits of natural skincare products. Influencers and beauty bloggers often promote rice-based skincare products, sharing their positive experiences and results. This has led to a growing interest and demand for these products. Consumers are more likely to trust and try products that are endorsed by their favorite influencers, further driving the market growth.

Traditional beauty practices, particularly from Asian cultures, have significantly influenced the global skincare market. Japanese and Korean beauty routines, known for their multi-step regimens and emphasis on gentle, natural ingredients, have become increasingly popular worldwide. Rice-based skincare products are a staple in these routines, further boosting their popularity. Japanese Geishas, known for their flawless and radiant skin, have long used rice water as a part of their skincare routine. This traditional practice has been passed down through generations and is now being embraced by the global beauty community. The incorporation of traditional ingredients like rice into modern skincare products appeals to consumers seeking time-tested and effective solutions, likely favoring the market growth.

The growing environmental consciousness among consumers has led to a demand for sustainable and eco-friendly skincare products. Rice-based skincare products align well with this trend as rice is a renewable and biodegradable resource. Many rice-based skincare brands emphasize sustainable farming practices and eco-friendly packaging, further appealing to environmentally conscious consumers. Brands that prioritize sustainability and transparency in their sourcing and production processes are more likely to gain consumer trust and loyalty. As consumers become more educated about the environmental impact of their purchasing decisions, the demand for sustainable skincare products, including those based on rice, continues to rise.

The skincare industry is constantly evolving, with new formulations and technologies being developed to enhance the efficacy of products. Innovations in rice-based skincare products have contributed to their growing popularity. Advanced extraction and formulation techniques have allowed brands to harness the full potential of rice and create products that deliver visible results. For example, rice bran oil, extracted from the outer layer of the rice grain, is rich in essential fatty acids and antioxidants, making it a powerful ingredient for moisturizing and anti-aging products. Fermented rice extract, commonly used in Korean skincare, is known for its ability to improve skin texture, boost hydration, and enhance the absorption of other active ingredients. These innovations have made rice-based skincare products more effective and appealing to a wider audience.

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Rice-based Skincare Products Market Report Highlights

• Based on gender, the female segment led the market with the largest revenue share of 73.09% in 2023, due to targeted marketing strategies, the emphasis on anti-aging and beauty benefits, and the alignment with modern skincare routines

• The cream & moisturizers segment led the market with the largest revenue share of 38.11% in 2023. The demand for rice-based creams & moisturizers among consumers is driven by the natural and effective skincare benefits of rice-derived ingredients, such as hydration, soothing properties, and antioxidant-rich nourishment

• Asia Pacific market held substantial market share in 2023. Combination of historical and cultural influences, high consumer demand, advanced skincare routines, innovative product development, and strong market presence of leading beauty brands, are the key factors driving the market growth in the region 

Rice-based Skincare Products Market Segmentation

Grand View Research has segmented the globalrice-based skincare products market report based on gender, product, distribution channel, and region:

Rice-based Skincare Products Gender Outlook (Revenue, USD Billion; 2018 - 2030)

• Male

• Female

Rice-based Skincare Products Product Outlook (Revenue, USD Billion; 2018 - 2030)

• Cream & Moisturizers

• Cleansers & Toners

• Serum

• Face Packs/Masks

• Others

Rice-based Skincare Products Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)

• Supermarkets & Hypermarkets

• Drugstores/ Pharmacies

• Health & Beauty Stores

• Online

• Others

Rice-based Skincare Products Regional Outlook (Revenue, USD Billion; 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa (MEA)

  • South Africa 

List of Key Players of the Rice-based Skincare Products Market

• Tatcha

• The Face Shop

• Skinfood

• Innisfree

• Shiseido

• Beauty Barn

• BONIIK

• JUARA Skincare

• MIRABELLE COSMETICS Pvt LTD

• GLAMVEDA