The global reduced fat butter market size is estimated to reach USD 1.44 billion by 2030, expanding at a CAGR of 4.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing awareness regarding the health benefits of the product, such as weight management and better digestion, is expected to drive the demand over the forecast period. Rising health consciousness and demand for healthy food products are also among the key factors expected to boost the market growth in the next few years.
Rising usage of reduced fat butter as a substitute for traditional butter is also boosting the market growth. In addition, constant product innovation by key companies will contribute to the demand. For instance, Amul Milk Union Ltd. introduced Amul Lite. It does not have preservatives and is low in saturated fat content. It also contains vitamins and omega-6 and -3, which help maintain healthy cholesterol levels. Store-based distribution channel segment held the largest of the global market in 2018.
Easy availability of a wide range of products offered by premium and local brands along with attractive discounts and offers is estimated to boost the product sales through store-based distribution channel. Moreover, rapid development of organized retail sector has provided new growth opportunities. The online distribution channel is expected to register the fastest CAGR of 4.3% over the forecast period. Rising number of smartphone and internet users is the key reason behind the segment growth. In addition, cashbacks and other offers and home delivery services provided by e-commerce companies are expected to drive the segment.
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Europe was the dominant regional market in 2024. This trend is projected to continue over the next few years
North America reduced fat butter market is expected to grow at the fastest CAGR of 4.9% over the forecast period on account of increased awareness about product benefits
These companies focus on new product development and capacity expansion to estimate existing and future demand patterns from upcoming product segments
Grand View Research has segmented the global reduced fat butter market based on distribution channel, and region:
Reduced Fat Butter Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Stores
Online
Reduced Fat Butter Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia
Latin America
Brazil
Middle East and Africa (MEA)
UAE
List of Key Players in Reduced Fat Butter Market
Palsgaard
AMUL DAIRY
Agral S.A.
Ornua Co-operative Limited
Finlandia Cheese, Inc.
Saputo Dairy Australia Pty Ltd
Kerrygold USA
Land O'Lakes, Inc.
Fonterra Co-operative Group
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