Protein Bagel Market Size To Reach $389.4 Million By 2030

Protein Bagel Market Growth & Trends

The global protein bagel market size is expected to reach USD 389.4 million by 2030, and is anticipated to grow at 6.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising demand for protein bagels can be attributed to several key factors and trends shaping consumer preferences. Primarily, the growing focus on health and wellness has led many individuals to seek out high-protein foods as part of a balanced diet. Protein bagels offer a convenient way to increase protein intake, aligning with the emphasis on maintaining a healthy lifestyle and supporting muscle growth.

Additionally, the trend towards functional foods, which provide benefits beyond basic nutrition, has contributed to the popularity of protein bagels. Consumers are increasingly interested in foods that offer added health advantages, making protein bagels attractive due to their enhanced nutritional profile.

Busy lifestyles also significantly influence the demand for protein bagels. As people navigate increasingly hectic schedules, they seek convenient and nutritious meal options that fit seamlessly into their daily routines. Protein bagels offer a quick and portable solution that meets this need for both taste and nutrition.

Moreover, the expansion of product variety has broadened the appeal of protein bagels. Manufacturers are innovating with diverse flavors and ingredients, including options with added vitamins, minerals, or plant-based proteins. This variety caters to a wide range of consumer preferences, further driving the consumption of protein bagels. For instance, in May 2021, Better Brand launched the low-carb Better Bagel, which contains only five net carbohydrates, comparable to half an orange. The bagels are made using a proprietary "grain-changing technology" that employs enzymes to transform high-carb ingredients into a product that mimics the taste and texture of traditional bagels without using wheat flour.

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Protein Bagel Market Report Highlights

• Based on ingredients, Whole-grain protein bagels accounted for a share of 41.9% in 2023.The combination of whole grains and protein helps keep consumers fuller for longer, reducing the need for frequent snacking and making whole grain protein bagels an appealing option for those managing their weight or seeking sustained energy throughout the day.

• Based on flavor, plain protein bagels accounted for a market share of 31.5% in 2023.Plain protein bagels are a convenient and straightforward option for those looking for a quick, nutritious breakfast or snack. Their simplicity appeals to consumers who prefer minimal ingredients and a clean eating approach.

• In terms of distribution channel, online is expected to grow at a CAGR of 8.0% from 2024 to 2030.Online retailers often have extensive product catalogs that include a wide variety of protein bagel brands, flavors, and formulations. Consumers have access to products that may not be available locally, enhancing their choices and allowing them to explore different options based on dietary preferences or health goals.

• North America is expected to grow at a CAGR of 6.6% from 2024 to 2030. North American consumers increasingly focus on health and wellness, seeking foods that offer nutritional benefits. Protein bagels, which provide a good source of protein, are becoming popular as they help support muscle health, weight management, and overall well-being.

Protein Bagel Market Segmentation

Grand View Research has segmented the protein bagel market on the basis of ingredient, flavor, distribution channel, and region.

Protein Bagel Ingredient Outlook (Revenue, USD Million, 2018 - 2030)

• Gluten-Free Protein Bagels

• Whole Grain Protein Bagels

• Low-Carb/Keto Protein Bagels

• Other Protein Bagels

Protein Bagel Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Chocolate

• Blueberry

• Cinnamon

• Plain

• Others

Protein Bagel Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience stores

• Online

• Others

Protein Bagel Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Protein Bagel Market

• Einstein Bros. Bagels

• Dave's Killer Bread

• Thomas' Bagels

• Panera Bread Company

• Bruegger's Bagel Bakery

• Dunkin’ Donuts

• Flowers Foods

• McDonald’s

• Hostess Brands

• BetterBrand