Prenatal Vitamin Supplement Market To Reach $957.7 Million By 2030

Prenatal Vitamin Supplement Market Growth & Trends

The global prenatal vitamin supplement market size is expected to reach USD 957.7 million by 2030, registering a CAGR of 8.5% during the forecast period, according to a new report by Grand View Research, Inc. Prenatal vitamin supplements comprises vitamins, calcium, iron, folic acid, and other minerals as compared to regular adult multivitamins. Rising awareness among pregnant women is one of the major factors driving the market. Improper nutrition to the baby, rise in other birth defects, and increasing awareness regarding the advantages of the prenatal supplements are some of the other factors driving the market.

The stressful and sedentary lifestyle of pregnant women has led to the increase in deficiency of minerals and vitamins among them. A healthy diet and consumption of right amount of nutritional components are of utmost importance right from the time of conception, in order to ensure the delivery of a healthy baby. At present, almost all obstetricians in U.S. recommend these supplements to pregnant women. A study by the UC Davis MIND Institute has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.

The capsules/tablets segment held the largest market share in 2023. This is attributed to doctors’ preference for prescribing capsules due to their long shelf life, thereby fueling the demand for capsules. Moreover, advancements in technologies ease out procedures of filling capsules, thus making it a preference among the manufacturers as well. Increasing launch of prenatal vitamin capsules is another factor for the growth of the capsule segment. Increasing disposable income in the developing countries of Asia Pacific is resulting in consumer’s preference for bulk purchases at the supermarkets.

North America held the largest share of 51.6% in 2023. High level of sedentary lifestyle among the women of western countries is leading to the growth of market. Europe is anticipated to witness significant growth in the coming years. Countries such as India and China have remained adamant in developing a healthy mechanism for maternal care.

Key players having a strong presence in the global market include Country Life LLC; Garden of Life Inc.; MegaFood; Biotics Research Corporation; Rainbow Light Nutritional Systems Inc.; Church & Dwight Co. Inc.; New Chapter, Inc.; and Abbott Nutrition.

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Prenatal Vitamin Supplement Market Report Highlights

• By product form, capsules dominated the market with a revenue share of 49.6% in 2023. Gummy is projected to ascend at a CAGR of 9.5% over the forecast period

• North America dominated the global market in 2023, accounting for 51.6% share of the overall revenue. This trend is projected to continue over the next few years

• The industry is highly competitive in nature with the major players including Garden of Life and Church & Dwight Co. Inc.

• Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.

Prenatal Vitamin Supplement Market Segmentation

Grand View Research has segmented the global prenatal vitamin supplement market based on product, nature, distribution channel, and region:

Prenatal Vitamin Supplements Product Outlook (Revenue, USD Million, 2018 - 2030)

• Capsules/Tablets

• Powder

• Gummy

• Liquid

• Others

Prenatal Vitamin Supplements Nature Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

Prenatal Vitamin Supplements Distribution Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets

• Pharmacy & Drug Stores

• Online

• Others

Prenatal Vitamin Supplements Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players in the Prenatal Vitamin Supplement Market

• Country Life Vitamins

• Garden of Life

• MegaFood

• Biotics Research Corporation

• Renew Life Formulas, LLC.

• Church & Dwight Co., Inc.

• Avion Pharmaceuticals 

• New Chapter.

• Abbott