Premium Lager Market Size To Reach $238.4 Billion By 2030

Premium Lager Market Growth & Trends

The global premium lager market size is expected to reach USD 238.4 billion by 2030, registering a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing demand for authentic beer on account of the health benefits related to cardiovascular issues, kidney problems, mental stress, and anxiety issues is expected to have a positive impact on the market growth. In addition, increasing disposable income and adoption of western culture among middle class income groups of developing economies including China and India are expected to remain favorable factors over the forecast period.

Asia Pacific is expected to witness the fastest growth over the next few years as a result of increasing demand from working class professionals in key countries including China and India. As of 2018, China had a millennial population of more than 400 million, which is high as compared to U.S. and Western Europe. Therefore, consumers are expected to increase leisure spending including, visiting the restaurants and pubs. This trend is expected to increase the consumption of products including premium lager over the next few years.

On-trade channels are expected to reach a value of more than USD 135 million by the end of 2025. Over the past few years, companies including B-Dubs and The Bar Stock Exchange are coming up with new bar joints and restaurants, providing an authentic experience of alcoholic products, including premium lager. Furthermore, rising inclination towards after-drinking culture and dine-out at a global level is expected to promote the visibility of bars as well as restaurants for lager in the near future.

Off-trade channels are expected to remain one of the key selling channels among the buyers in developing countries including China and India as they offer the products in retail prices. Furthermore, these channels attract the consumers through offering services including gift packages and combo packs. Growing popularity of after-drinking culture among the working class professionals as a result of hectic workstyle is expected to propel the consumers to utilize these channels for purchasing alcoholic drinks including premium lager from off-trade channels such as beer shops. 

The industry is highly competitive in nature with the key market players including Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt. Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain a key critical success factor over the next few years. In September 2018,Woodpecker Distilleries & Breweries Private Limited launched a premium lager under the brand name, Blackfort, in India.

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Premium Lager Market Report Highlights

• The conventional premium lagers segment dominated the market and accounted for the largest revenue share of 54.3% in 2024, attributed to the increasing demand for authentic, high-quality beer experiences.

• The craft premium lager segment is expected to grow at the fastest CAGR of 4.8% over the forecast period, owing to a growing interest in unique flavors and artisanal production methods.

• The on-trade distribution channel led the market and accounted for the largest revenue share of 64.0% in 2024, driven by consumers' desire for social experiences.

• The off-trade distribution channel is expected to grow at a significant CAGR over the forecast period, owing to the convenience it offers consumers.

• The premium lager market in Europe dominated the global market and accounted for the largest revenue share of 42.6% in 2024, attributed to a strong beer culture and increasing consumer awareness of the health benefits of moderate beer consumption.

• The premium lager market in Asia Pacific is expected to grow at the fastest CAGR of 5.1% over the forecast period attributed to rising disposable incomes and a burgeoning middle class. 

Premium Lager Market Segmentation

Grand View Research has segmented global premium lager market report based on product, distribution channel, and region:

Premium Lager Product Outlook (Revenue, USD Million, 2018 - 2030)

• Conventional

• Craft

Premium Lager Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• On-trade

• Off-trade

Premium Lager Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players in the Premium Lager Market

• Anheuser-Busch InBev

• Heineken N.V.

• China Resources Snow Breweries

• Carlsberg Breweries A/S

• Molson Coors Brewing

• Tsingtao Brewery Group

• Bira 91

• Asahi Group Holdings

• Constellation Brands

• B9 Beverages Pvt. Ltd.

• The Beijing Yanjing Beer Group Corporation