Posture Correction Market Size To Reach $1.99 Billion By 2030

Posture Correction Market Growth & Trends

The global posture correction market size is estimated to reach USD 1.99 billion by 2030, registering to grow at a CAGR of 8.4% from 2025 to 2030 according to a new report by Grand View Research, Inc. The market is expected to expand at a lucrative CAGR of 7.9% from 2022 to 2030. The key factors driving the market growth include the rising number of back pain issues across the globe and the aging population. For instance, as per the NCBI in February 2022, back pain is a common condition among adults, up to 23% of people worldwide experience chronic low back pain.

The COVID-19 pandemic resulted in several challenges such as logistical blocks, low demand, decreased sales & marketing events, and reduced deals. On the other hand, lockdowns travel bans, and social isolation have made many posture-related issues worse as the most population had to work long period of durations while being seated at a one place which causes conditions including discomfort, stiffness, and muscle strain. However, sedentary lifestyles, bad posture, and chronic pain are the results. In addition, the pandemic has made it difficult for individuals to visit parks, gyms, and other activities, which has made their lives more sedentary.

Furthermore, long periods of sitting put more strain on the spinal disc and back muscles, resulting in back pain. Therefore, people use posture corrector goods to maintain and enhance their posture, which is driving up demand for these items. Products like backrests, lumbar support backrest cushions, and posture corrector chairs that assist people to improve their posture and lessen chronic pain while working are becoming more and more in demand. Therefore, the market for posture correctors has expanded due to the pandemic.

The market for posture correctors has been positively impacted by both the older population's growth and children's increased awareness of the advantages of good posture. For instance, Victoria State Government which is the state-level authority for Victoria, Australia provides plans to improve people’s posture which includes regular exercise and stretching, ergonomic furniture, and paying attention to the way the body feels. In addition, governments are attempting to raise awareness about numerous ongoing problems through a variety of media, and numerous businesses are seeking to correct posture deformities. One of the main forces for market expansion is the rising trend of naturally improving posture. Millennials are aware of the issues posture deformity can cause. They are taking preventative measures to avoid this issue, which is why posture correctors are being used. The increased use of posture correctors by young people has increased market revenue.

In addition, increasing demand for posture correction chairs is another driver estimated to contribute to the market growth. Since most people who work have desk jobs, they are more likely to experience chronic pain, musculoskeletal injuries, and other conditions that could harm their long-term health and productivity. The need for posture corrector chairs is rising as more people realize how crucial it is to adopt healthy working practices that promote posture. For improved spine alignment, posture corrector chairs have built-in headrests and lumbar supports. Hence, back pain is reduced, and various body parts are supported by posture correction chairs. But as more people choose to sit for extended periods while working, the need for posture correction chairs is rising.

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Posture Correction Market Report Highlights

• In 2024, the Kinesiology tape segment dominated the posture correction market and accounted for the largest revenue share of 35.8%. This tape is particularly beneficial in sports as it helps reduce the risk of injuries.

• In 2024, the pharmacies and retail stores segment dominated the posture correction market and accounted for the largest revenue share. Increasing consumer awareness and the rising demand for accessible health solutions are supplementing market growth.

• In 2024, the adults segment dominated the posture correction market and accounted for the largest revenue share of 41.1%. There is a growing awareness of the health effects linked to poor posture, especially in relation to sedentary lifestyles.

Posture Correction Market Segmentation

Grand View Research has segmented the global posture correction market based on product, distribution channel, end-user and region:

Posture Correction Product Outlook (Revenue, USD Million, 2018 - 2030)

• Sitting Support Devices

• Kinesiology Tape

• Posture Braces

• Others

Posture Correction Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Pharmacies & Retail Stores

• E-Commerce

Posture Correction End-user Outlook (Revenue, USD Million, 2018 - 2030)

• Kids

• Adults

• Geriatric

Posture Correction Regional Outlook Revenue USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • Spain

  • Italy

  • France

  • Denmark

  • Norway

  • Sweden

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • Thailand

  • South Korea

• Latin America

  • Brazil

  • Argentina

• MEA

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in Posture Correction Market

• BackJoy

• Swedish Posture

• Upright

• Aspen Medical Products, LLC

• Evoke Pro

• Comfy Brace

• ITA-Med Co.

• Super Ortho

• Ottobock