Portable Bluetooth Speaker Market To Reach $27.91 Billion By 2030

Portable Bluetooth Speaker Market Growth & Trends

The global portable bluetooth speaker market size is expected to reach USD 27.91 billion by 2030, registering a CAGR of 11.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for wireless convenience, which allows seamless connectivity with smartphones and other devices, remains a primary factor driving the growth. The popularity of outdoor recreational activities has created a need for portable speakers, enhancing entertainment options on the go. Smart features like voice assistants and app-controlled functions cater to tech-savvy consumers. Superior audio quality, stylish designs, and integration with smart home ecosystems are additional factors influencing consumer choices.

Consumers demand speakers with Bluetooth 5.0 technology due to its enhanced bandwidth, sound quality, and decoding capabilities. They seek innovative features, such as Bluetooth Low Energy (BLE) Audio, for seamless multi-device connectivity and audio sharing. High sound quality, extended battery life, portability, design, and device compatibility are significant factors influencing purchase decisions. The COVID-19 lockdown has driven increased in-home listening, influencing consumers' preferences for improved battery life. Gen Z and Millennials are consuming audio content extensively through Bluetooth-connected devices, showing a preference for Bluetooth-enabled speakers.

Consumers are seeking affordable options for wireless Bluetooth speakers, such as Skullcandy's lineup, which ranges from USD 30 to USD 80. They are also increasingly opting for durable and water-resistant speakers. Skullcandy emphasizes rugged design and IPX7 water resistance across its entire speaker range. There is an increased demand for value gadgets that can withstand outdoor and potentially wet environments. Consumers are increasingly looking for products that offer sustainable power solutions, as evident in the adoption of solar cell-equipped Bluetooth speakers such as Urbanista’s Malibu. The ability to extend battery life indefinitely through solar charging aligns with consumers' environmentally conscious preferences.

Consumers seek Bluetooth speakers tailored for parties, demanding features like powerful surround sound, omnidirectional party sound, and extended battery life. In May 2023, Sony Electronics Inc. introduced two new wireless speakers: the SRS-XV800, delivering powerful surround sound for parties with features like omnidirectional party sound and X-Balanced Speaker Units, and the SRS-XB100, a compact speaker offering clear sound and wide spreading sound field through the Sound Diffusion Processor. The SRS-XB100 features up to 16 hours of battery life, water and dust resistance, hands-free calling, and Echo Cancelling. As consumers seek value-added features in portable Bluetooth speakers, such products are projected to witness mass adoption globally, augmenting market growth.

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Portable Bluetooth Speaker Market Report Highlights

• Based on application, portable bluetooth speakers for residential purposes dominated the market due to their versatility, convenience, and widespread adoption for personal and home entertainment purposes

• Product sales through offline channels held the largest market share due to the enduring popularity of physical retail outlets where consumers can purchase these devices

• The Asia Pacific regional market held the largest revenue share and is expected to retain its dominance over the forecast period. The increasing adoption of Bluetooth-enabled devices by consumers in Asia Pacific can be attributed to their versatile adaptability and convenient portability features

Portable Bluetooth Speaker Market Segmentation

Grand View Research has segmented the global portable Bluetooth speaker market on the basis of application, distribution channel, and region:

Portable Bluetooth Speaker Application Outlook (USD Million, 2017 - 2030)

• Commercial

• Residential

Portable Bluetooth Speaker Distribution Channel Outlook (USD Million, 2017 - 2030)

• Online

• Offline

Portable Bluetooth Speaker Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

  • UAE

List of Key Players in the Portable Bluetooth Speaker Market

• HARMAN International

• Bose Corporation

• Sony Group Corporation

• Marshall Group AB

• Apple Inc.

• Bang & Olufsen

• Logitech

• Plantronics Inc.

• VOXX International Corporation

• Fugoo