The global pore strips market is anticipated to reach USD 2.41 billion by 2030 and is anticipated to grow at a CAGR of 6.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. The millennial population has radically reshaped the beauty and personal care industry in recent years. Millennials are becoming more conscious of their physical appearances and looks and are willing to use diverse products that are proven to give effective skin nourishment and quick fixes. Inspired by these trends, numerous pore strip manufacturers are launching products that contain natural ingredients, such as aloe vera, lemon, orange, and charcoal.
With increased access to the internet and social media apps such as Instagram and YouTube, consumers are looking to explore skincare products, including pore strips, on these platforms to gain the necessary information related to effective at-home skincare routines. With detailed videos on how to know your skin type and what kind of night/day routines to follow, these apps have a wide variety of content that suits the needs of beginners as well as experts. Emerging markets and the increasing demand for overseas goods are further driving online spending. Consumers in emerging countries such as China and India prefer local e-commerce companies, such as Tmall in China and Flipkart in India.
The pore strips market has witnessed significant growth in recent years due to the rising demand from emerging markets, such as China, India, South Korea, Vietnam, Thailand, and other South Asian countries, driven by increased consumer focus on skincare and demand for convenient and quick solutions. In the Asia-Pacific region, particularly in China and India, the market is expanding rapidly, fueled by rising awareness and skincare trends. Consumers are increasingly opting for pore strips made with natural ingredients like tea tree oil and charcoal, aligning with the clean beauty trend.
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The home end use segment grabbed the largest share of over 71.7% in 2024. The growing fashion consciousness among consumers is expected to boost the growth of the segment
By ingredient, the non-charcoal segment accounted for the largest share of over 72.9% in 2024. Changing consumer perception toward organic products and the growing utilization of environmentally sustainable products are fueling the demand for naturally derived ingredients
Asia Pacific held the largest revenue share of more than 42.9% in 2024 and is expected to witness the fastest growth over the forecast period owing to the increasing product adoption in the region.
Grand View Research has segmented the pore strips market on the basis of ingredient, end-use, and region:
Pore Strips Ingredient Outlook (Revenue, USD Million; 2018 - 2030)
Charcoal
Non-charcoal
Pore Strips End-use Outlook (Revenue, USD Million; 2018 - 2030)
Salon
Home
Pore Strips Region Outlook (Revenue, USD Million; 2018 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
South Korea
Australia
Latin America
Brazil
Middle East & Africa
Turkey
List of Key Players in the Pore Strips Market
Kao Corporation
Walgreen Co.
Ulta Beauty, Inc.
Earth Therapeutics.
Sephora
L'Oréal
TONYMOLY.
boscia, LLC
HipHop Skincare
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