Playing Cards And Board Games Market To Reach $31.93 Billion By 2030

Playing Cards And Board Games Market Growth & Trends

The global playing cards and board games market size is expected to reach USD 31.93 billion by 2030, registering a CAGR of 8.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing popularity of traditional recreational activities among the younger generation is projected to drive the market. Rising preference of millennials for old school games during social gatherings is expected to further fuel the growth.

Increasing resurgence of retro-games is projected to drive the market growth. Manufacturers are focusing on producing simple games with elegant mechanics and impressive artwork to attract more consumers. For instance, the massively successful launch of Settlers of Catan has attracted a number of players to the industry. Rapid rise in demand has created growth opportunities for the market players. The new manufacturers focus on innovation and creativity while developing as well as reinventing the playing cards and board games, which in turn is anticipated to drive the market growth. Rising popularity is expected to encourage companies to introduce board games specifically designed for different groups such as children, millennials, and families. For instance, Pandemic Legacy, Scythe, and Gloomhaven, are some of the board games designed especially 13 years and above.

In terms of product, the board games held the leading market share in 2018 and is anticipated to continue its dominance over the forecast period. Factors such as increasing engagement in leisure activities, trend of taking a break from digital screens, and emphasis on face to face interaction are projected to boost the popularity of traditional board games. Monopoly held the largest market share of more than 29% in 2018. Rising popularity of checkers, puzzles, scrabble, and chess among others is expected to contribute to the market growth.

Offline distribution channel is expected to continue leading the market over the forecast period. Rising culture of board game cafes is expected to fuel the growth of the segment. Moreover, introduction of gaming zones in malls and pubs is expected to positively influence the market growth.

North America is projected to register the fastest CAGR of 9.2% from 2019 to 2025. Rise in the number of gaming cafes across the U.S. and increasing popularity among millennials seeking for old-fashioned entertainment is expected to boost the regional growth. Asia Pacific, on the other hand, is expected to continue holding the largest market share over the forecast period. High interest in playing cards across countries such as India and Japan is projected to drive the regional market growth.

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Playing Cards And Board Games Market Report Highlights

• Board games dominated the market with the largest revenue share of 73.4% in 2024. This growth is attributed to the enduring popularity of board games across various age groups.

• Playing cards are expected to grow at the fastest CAGR of 8.9% over the forecast period. The resurgence of interest in traditional card games and the introduction of innovative and themed card games appeal to a broad demographic, from casual players to serious enthusiasts.

• Offline channels dominated the playing cards and board games industry with the largest revenue share in 2024. This dominance is primarily due to the continued popularity of traditional retail outlets such as toy stores, specialty game shops, and large retail chains.

• The online channel is expected to grow at the fastest CAGR over the forecast period owing to the increasing convenience and accessibility of online shopping.

• The Asia Pacific playing cards and board games market dominated the global market with the largest revenue share of 39.5% in 2024. The region's large and diverse population and a deep-rooted culture of traditional games and family gatherings drive the high demand for playing cards and board games.

Playing Cards And Board Games Market Segmentation

Grand View Research has segmented global playing cards and board games market report based on product, distribution channel, and region:

Playing Cards And Board Games Product Outlook (Revenue, USD Million, 2018 - 2030)

• Playing Cards

• Board Games

  • Chess

  • Scrabble

  • Monopoly

  • Ludo

  • Others

Playing Cards And Board Games Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

Playing Cards And Board Games Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of Playing Cards And Board Games Market

• Games Workshop Limited

• NECA/WizKids LLC (WizKids)

• Grey Fox Games

• Disney

• IELLO

• Buffalo Games

• University Games Corporation

• Delano Games

• LongPack Games

• Boda Games