The global platysmaplasty treatment market size is expected to reach USD 1.89 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow at a CAGR of 7.5% from 2023 to 2030. The global market is anticipated to experience substantial growth due to the increasing global demand for aesthetic procedures. As people have become more concerned about their appearance and seek ways to enhance their facial aesthetics, the demand for platysmaplasty, a surgical technique that targets rejuvenating and lifting the neck area, is predicted to rise. In addition, surgical technique advancements and technology are anticipated to drive market growth. Ongoing progress in medical science has led to the development of innovative approaches and tools that enable more effective and improved outcomes in performing platysmaplasty.
As individuals place a greater emphasis on appearance and self-confidence, there is a rising desire to enhance facial aesthetics, including through procedures such as platysmaplasty, which focuses on neck rejuvenation. This growth is exemplified by recent industry data from the International Society of Aesthetic Plastic Surgery, revealing that out of the 6.8 million cosmetic procedures conducted globally, approximately 4.5 million were non-surgical cosmetic procedures performed in the United States alone. This statistic highlights the expanding global market as more people acknowledge the potential benefits of neck rejuvenation procedures and actively seek experienced surgeons and advanced techniques to achieve their desired aesthetic outcomes.
The market was adversely affected by COVID-19 due to reasons such as patients postponing or canceling surgeries due to virus concerns, limited access to healthcare, and resource prioritization. However, the market is anticipated to rebound with improving conditions and higher vaccination rates. The increasing demand for cosmetic procedures, including neck rejuvenation, will likely drive this resurgence. Technological advancements and minimally invasive techniques with shorter recovery periods may also contribute to market growth as patients seek convenient and effective solutions.
Request a free sample copy or view report summary: Platysmaplasty Treatment Market Report
Based on gender, the female segment held the largest revenue share of 61.1% in 2022. The dominance of the female segment in the market can be attributed to various factors, including societal pressure and the desire to maintain a youthful neck and jawline. Also, adoption and awareness are higher among females
In terms of end-use, the cosmetic surgery clinics segment held the largest revenue share of 62.0% in 2022 and it is anticipated to witness the highest CAGR of 7.9% during the forecast period. This segment’s ascendancy can be attributed to several factors, including the increasing demand for non-invasive and minimally invasive cosmetic procedures, and advancements in technology and techniques
In terms of region, the North America region dominated the market in 2022 with the largest revenue share of over 35.4%. This is because North America has a highly developed healthcare infrastructure, advanced surgical techniques, and readily available technologies
Grand View Research has segmented the global platysmaplasty treatment market based on gender, end-use, and region:
Platysmaplasty Treatment Gender Outlook (Revenue, USD Million, 2018 - 2030)
Male
Female
Platysmaplasty Treatment End-use Outlook (Revenue, USD Million, 2018 - 2030)
Cosmetic Surgery Clinics
Hospitals
Platysmaplasty Treatment Regional Outlook (Revenue, USD Million 2018 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Sweden
Norway
Denmark
Asia Pacific
China
Japan
India
Australia
Thailand
South Korea
Latin America
Brazil
Mexico
Argentina
Middle East and Africa
Saudi Arabia
South Africa
UAE
Kuwait
List of Key Players in the Platysmaplasty Treatment Market
Long Island Plastic Surgical Group
Dr. Cat Plastic Surgery,
Nazarian Plastic Surgery
Avenue Plastic Surgery,
Piedmont Plastic Surgery & Dermatology,
The Istanbul Aesthetic Center,
The Esthetic Clinics,
Los Angeles Plastic Surgery Clinic
"The quality of research they have done for us has been excellent..."