The global pet skin & coat care products market size is estimated to reach USD 8.76 billion by 2030, registering to grow at a CAGR of 10.3% from 2025 to 2030 according to a new report by Grand View Research, Inc. The primary growth drivers are the increasing trend of personalizing pets and rising consumer spending in the household and pet care sectors. As they are easier to care for and humanize than larger animals, smaller animals like cats and dogs are becoming more popular as pets. Therefore, people will pay more to make sure their pets receive the best care.
The pet industry has been growing rapidly recently. The American Pet Products Association estimates that around 85 million households have pets, with pet ownership rising from 56% to 68% over the past 30 years. Some of the changes in pet ownership can be attributed to technology and the rise of online shopping. Due to the effects of COVID-19, many people had to stay at home for an extended time frame, either as a consequence of orders to shelter in place or recommendations to work from home. Pet shelters noticed a rise in adoptions and fostering shortly following this increased time spent at home.
Hempz, Wet Brush, and Waterpik have all released successful pet product crossovers, and other human-centric personal care businesses have also joined the pet grooming industry. As consumers become more accustomed to at-home pet care, merchants and manufacturers are providing simple-to-use, complete product kits that meet a variety of coat care needs. For instance, in November 2021, Faith in Nature introduced a new line of dog shampoos for pampering canines.
Allergic dermatitis, ringworm, alopecia, ticks, and fleas are some common kinds of skin and coat problems that pets like dogs and cats face. Several factors could contribute to an increase in skin and coat problems in pets, including environmental factors like pollution, exposure to allergens, and climate change. As more pet owners become aware of these potential issues and seek out solutions, the demand for pet skin and coat care products is likely to rise. This could include products like shampoos, conditioners, supplements, and topical treatments designed to help improve the health and appearance of a pet's skin and coat.
A 2022 report by American Pet Products Association (APPA) suggests that millennials were the largest category of pet owners. It further reveals that pet ownership rates by Generation Z will increase steadily in the future as they become adults and enter the workforce. Additionally, these two demographics were found to be more inclined towards buying a variety of products for their pets as opposed to the older generations who maintained their pet care attitudes to be stable for years. As the pet skin and coat care industry grows, younger consumers are likely to be at the forefront of driving demand for new and innovative solutions.
Request a free sample copy or view report summary: Pet Skin & Coat Care Products Market Report
In 2024, dog-specific skin and coat care products led the market, capturing a revenue share of 59.10%. Dogs remain the most prevalent pet globally, with one in three households owning a dog, according to HealthforAnimals.
The pet shampoo led the market in 2024 and captured a revenue share of 42.15% in 2024. Shampoos are favored by consumers for their essential role in pet grooming, versatility, wide availability, cost-effectiveness, ease of use, and broad product variety.
The household demand captured a revenue share of 82.59% in 2024. The European Pet Food Federation’s 2021 report indicated that nearly 88 million European households owned a pet.
The OTC products accounted for a market share of 61.51% in 2024. Pet owners predominantly choose over-the-counter (OTC) products for their pets due to their affordability compared to prescription-based alternatives.
Grand View Research has segmented the global pet skin & coat care products market based on pet type, product, application, type, and region:
Pet Skin & Coat Care Products Pet Type Outlook (Revenue, USD Billion, 2018 - 2030)
Dog
Cat
Others
Pet Skin & Coat Care Product Outlook (Revenue, USD Billion, 2018 - 2030)
Spray
Shampoo
Supplements
Conditioner
Others
Pet Skin & Coat Care Products Application Outlook (Revenue, USD Billion, 2018 - 2030)
Household
Commercial
Pet Skin & Coat Care Products Type Outlook (Revenue, USD Billion, 2018 - 2030)
Prescription
Over-the-counter (OTC)
Pet Skin & Coat Care Products Regional Outlook (Revenue, USD Billion; 2018 - 2030)
North America
U.S.
Canada
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Australia & New Zealand
Japan
Central & South America
Brazil
Middle East & Africa (MEA)
South Africa
List of Key Players in the Pet Skin & Coat Care Products Market
Nestlé Purina Petcare
Virbac
Groomer's Choice
SynergyLabs
Zesty Paws
Petco Animal Supplies, Inc.
Logic Product Group LLC
Wahl Clipper Corporation
Earthwhile Endeavors, Inc.
Nutramax Laboratories, Inc.
"The quality of research they have done for us has been excellent..."