Patient Engagement Solutions Market To Reach $86.67 Billion By 2030

Patient Engagement Solutions Market Growth & Trends

The global patient engagement solutions market size is estimated to reach USD 86.67 billion by 2030, registering to grow at a CAGR of 20.97% from 2025 to 2030 according to a new report by Grand View Research, Inc. Key factors fueling the market growth include rising digitalization across healthcare, increasing prevalence of chronic conditions, and technological advancements. COVID-19 pandemic boosted digitalization across healthcare. This, in turn, has fueled the awareness and adoption of patient engagement solutions, thus propelling the market growth.

As healthcare providers were battling the constant upsurge in cases, patients were looking to digital technologies for care delivery and monitoring. This contributed to the market growth. Key companies released multiple COVID-19-related features as part of their patient engagement lineup to enhance their offerings. In December 2020, athenahealth released new features to its athenaOne platform-such as scheduling, workflow, documentation, and reporting capabilities-to enable immediate administration of COVID-19 vaccines as and when they become available.

The necessity of social distancing resulted in increased demand for remote patient monitoring solutions and prerequisite for the precise and timely exchange of patient well-being records. Pandemic has also made healthcare professionals look for alternate methods to traditional processes and systems. As a result, market participants have developed COVID-19-related features in their existing patient engagement solutions. For instance, in June 2020, Orion Health partnered with a network of more than 350 healthcare facilities called Keystone Health Information Exchange to enable real-time automated COVID-19 reporting for improved public health data collection across Pennsylvania and New Jersey.

As per a survey by Twilio, a cloud communications provider and customer engagement, 68% of respondents reported accelerated digitalization in their organizations due to COVID-19. Companies reported easing of barriers at organizational levels, such as getting executive approvals, the need for a clear strategy, and reluctance to replace legacy software. In fact, according to the Chief Product Officer at Mount Sinai Health System, their newly developed text?to?chat platform witnessed a 10x surge in volume due to the pandemic. Growing number of smartphone users around the globe expedited the adoption of digital health technologies across the sector, both from providers and consumers, which, in turn, has augmented the dependability of patients on mHealth apps.

Mobile technology has emerged as a pivotal driver of healthcare's digital and telemedicine revolution. Smartphones, tablets, and wearable devices have simplified access to healthcare support & patient records, elevated the quality of patient care, and streamlined back-office operations & medical training. Leveraging platforms such as WhatsApp for engagement enabled hospitals to manage patient interactions through an accessible communication channel. Solutions such as Easyrewardz Healthcare CRM empower hospital staff to automate patient communication, appointment scheduling, and room availability checks. These advancements are poised to fuel market growth over the forecast period.

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Patient Engagement Solutions Market Report Highlights

• The AI-driven engagement segment held the largest revenue share of 27.05% in 2024.

• Web/cloud-based held the largest revenue share of 72.27% in 2024 and is anticipated to expand at the fastest CAGR during the forecast period.

• The enhanced communication segment held the largest revenue share in 2024.

• The healthcare providers segment held the largest revenue share in 2024, driven by the increasing need to improve patient outcomes and streamline healthcare delivery.

Patient Engagement Solutions Market Segmentation

Grand View Research has segmented the global patient engagement solutions market based on type, delivery, functionality, end-use, and region:

Patient Engagement Solutions Type Outlook (Revenue, USD Million, 2018 - 2030)

• AI-Driven Engagement

• Telehealth Solutions

• Patient Portals

• Remote Patient Monitoring

• Population Health Management

• Appointment and Medication Reminders

• Others

Patient Engagement Solutions Delivery Outlook (Revenue, USD Million, 2018 - 2030)

• Web/Cloud-based

• On-premise

Patient Engagement Solutions Functionality Outlook (Revenue, USD Million, 2018 - 2030)

• Enhanced Communication

• Patient Education

• Predictive Analytics

• Streamlined Operations

• Others

Patient Engagement Solutions End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Healthcare Providers

  • Outpatient Facility

  • Inpatient Facility

• Healthcare Payors

  • Private

  • Public

• Pharmaceutical Companies (Pharma)

• Pharmacy

  • Independent Pharmacies (Nuclear Pharmacies)

  • Community Pharmacies

  • Mail-Order Pharmacies

  • Retail Pharmacies

  • Digital Pharmacies

  • Specialty Pharmacies

  • Central Fill Pharmacies

  • Compounding Pharmacies

  • Others (Alternate dispensing site, Closed door)

Patient Engagement Solutions Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Sweden

  • Denmark

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa

  • Saudi Arabia

  • South Africa

  • UAE

  • Kuwait

List of Key Players in Patient Engagement Solutions Market

• Cerner Corporation (Oracle)

• NextGen Healthcare, Inc.

• Epic Systems Corporation

• Allscripts Healthcare, LLC

• McKesson Corporation

• ResMed

• Koninklijke Philips N.V.

• Klara Technologies, Inc.

• CPSI, Ltd.

• Experian Information Solutions, Inc.

• athenahealth

• Solutionreach, Inc.

• IBM

• MEDHOST

• Nuance Communications, Inc.