Partner Relationship Management Market To Reach $226.51 Billion By 2030

Partner Relationship Management Market Growth & Trends

The global partner relationship management market size is estimated to reach USD 226.51 billion by 2030, expanding at a CAGR of 16.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The need to control the functional relationship between external partner channels and organizations and emphasis on reducing channel management costs and enhancing partner communication are the major factors supporting the overall market growth. 

Several enterprises are anxious about the initial maintenance and implementation costs. These enterprises also prefer to present data on-premises. Moreover, issues with downtime and staff expenses are some of the concerns faced by organizations. To reduce expenses and downtime, these enterprises prefer adopting Partner Relationship Management (PRM) solutions. To reduce enterprise costs, many organizations are shifting toward digital transformation and the adoption of cloud services. Increased Return on Investments (ROI) with less storage and infrastructure costs are expected to further drive the market growth over the forecast period.

Increasing internet penetration and cloud computing service in various countries such as China, the U.S., and the U.K. are expected to generate lucrative growth opportunities by supporting organizations in adopting technological innovations in their systems. For instance, according to the data published by World Bank, internet users in the U.S. have increased from 87.27% of the total population in 2017 to 88.49% in 2018. Similarly, in China, 54.3% of the country’s total population used the internet in 2017. 

The outbreak of the COVID-19 pandemic has adversely impacted the market growth. The lockdown restrictions imposed by various governments have directed various organizations in the IT & telecom industry to adopt work from home. This has led to a significant decline in the adoption of partner relationship management services. However, with the economic revival and leniency in the lockdown restrictions, the market is expected to witness significant growth over the forecast period. 

The prominent players that dominated the market for partner relationship management in 2020 include Oracle Corporation; Salesforce.com Inc.; Allbound Inc.; Zinfi Technologies Inc.; and Mindmatrix Inc. These players majorly focus on new product and service launches to enhance their business operations. In March 2020, Allbound introduced a new integration solution for HubSpot. The solution can mechanically integrate opportunities and contacts from partner referrals from Allbound and sync data.

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Partner Relationship Management Market Report Highlights

• The training and consultation segment is expected to dominate the PRM market due to a surge in the adoption of consulting services globally. The training & consultation segment dominated the market with a share of 45.6% in 2024

• The managed services segment is projected to grow at a significant CAGR during the forecast period

• The cloud segment dominated the market with the largest revenue share in 2024 due to its flexibility and scalability.

• The IT & telecom segment accounted for the largest market revenue share in 2024. The growth can be attributed to increasing demand for technological innovations in various sectors namely BFSI, and telecom

• North America partner relationship management market dominated the global market with a revenue share of 33.4% in 2024 The rapid adoption of technological innovations and the presence of various prominent players in the region are some of the major drivers of the market growth in this region

• Some of the prominent industry participants include Salesforce.com, Inc.; Allbound Inc.; Channeltivity; and Impartner Inc.

Partner Relationship Management Market Segmentation

Grand View Research has segmented the global partner relationship management market based on service, deployment, organization size, application, and region:

Partner Relationship Management Service Outlook (Revenue, USD Million, 2018 - 2030) 

• Managed Services

• Training & Consultation

• Others

Partner Relationship Management Deployment Outlook (Revenue, USD Million, 2018 - 2030)

• Cloud

• On-Premise

Partner Relationship Management Organization Size Outlook (Revenue, USD Million, 2018 - 2030)

• SMEs

• Large Enterprise

Partner Relationship Management Application Outlook (Revenue, USD Million, 2018 - 2030)

• BFSI

• IT & Telecom

• Retail & Consumer Goods

• Manufacturing

• Healthcare

• Others

Partner Relationship Management Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

  • Saudi Arabia

  • South Africa

List of Key Players in Partner Relationship Management Market

• Allbound, Inc

• Channeltivity, LLC.

• Impartner Inc.

• Oracle

• The Learning Network

• Salesforce, Inc.

• Magentrix Corporation

• Zinfi Technologies Inc.

• Zift Solutions

• Mindmatrix Inc.