Organic Tea Market Size To Reach $1,770.0 Million By 2030

Organic Tea Market Growth & Trends

The global organic tea market size is estimated to reach USD 1,770.0 million by 2030, registering to grow at a CAGR of 16.6% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rising importance of a healthy lifestyle among the consumers in light of increased awareness regarding wellness nutrition through social media and satellite television channels is expected to expand the market scope. Furthermore, growing concerns related to adverse effects associated with synthetic ingredients in packaged food and beverages are expected to compel the buyers to increase spending on consuming organic tea as a key alternative to conventional drinks.

Product launches have been playing a crucial role in shaping the industry dynamics. For instance, in October 2019, Celestial Seasonings launched TeaWell, a product line that includes organic wellness tea, which provides a vigorous combination of health benefits, along with pleasant flavors. The line offers a large number of flavors formed using a blend of herbs and botanicals that improve the shape of both mind and body. These products contain “Daily Wellness Core”, which is a combination of four essential ingredients, including panax ginseng, dandelion root, elderberry, and green rooibos.

It is claimed that panax ginseng improves mental vitality, dandelion root enhances digestion, elderberry boosts immunity, and green rooibos acts as antioxidants. Some of the popular products being offered under the product line are Organic Green Tea with Grapefruit, Organic Moringa Lemon Ginger, and Organic Hibiscus with Lime. These products are available for USD 4.99.

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Organic Tea Market Report Highlights

• Camellia sinesis dominated the market with the largest revenue share of 76.0% in 2024. The rich heritage and widespread popularity of teas made from camellia sinensis significantly boost consumer demand.

• Plain taste dominated the market with the largest revenue share in 2024. Plain organic tea, made from the camellia sinensis plant, offers a pure and authentic tea experience that is highly valued by tea enthusiasts.

• Leaf & powder dominated the market with the largest revenue share in 2024. Leaf and powder forms of organic tea are highly valued for their purity and concentrated flavor, appealing to tea enthusiasts who seek an authentic tea experience.

• Hypermarkets & supermarkets dominated the market with the largest revenue share in 2024. Hypermarkets and supermarkets offer a convenient one-stop shopping experience, allowing consumers to purchase various products, including organic tea, in a single trip.

Organic Tea Market Segmentation 

Grand View Research has segmented the global organic tea market based on product, taste, form, distribution channel, and region:

Organic Tea Product Outlook (Revenue, USD Million, 2018 - 2030)

• Camelia Sinesis

  • White

  • Black

  • Green

  • Oolong

  • Others

• Herbal

Organic Tea Taste Outlook (Revenue, USD Million, 2018 - 2030)

• Flavored

• Plain

Organic Tea Form Outlook (Revenue, USD Million, 2018 - 2030)

• Tea Bag

• Leaf & Powder

• Liquid

Organic Tea Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience Stores

• Online

• Others

Organic Tea Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Indonesia

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • South Africa

  • UAE

List of Key Players of Organic Tea Market

• Davidson's Organics

• Little Red Cup Tea Co.

• Numi, Inc. 

• PepsiCo 

• The Coca?Cola Company

• Hain Celestial Group

• Tielka

• Unilever

• Ecotone

• Tata Consumer Products Limited