Oral Care Market Size To Reach $66.37 Billion By 2033

Oral Care Market Growth & Trends

The global oral care market size is expected to reach USD 66.37 billion by 2033, registering a CAGR of 6.65% from 2026 to 2033, according to a new report by Grand View Research, Inc. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth. According to FDI World Dental Federation, oral diseases affect around 3.5 billion people worldwide and it is estimated that around 2.3 billion people suffer from dental caries (tooth decay) of permanent teeth, globally. The lack of a proper diet is one of the leading factors contributing to the increase in the number of dental problems worldwide. Proper brushing of the teeth using toothpaste containing fluoride and a toothbrush can hinder dental problems to a significant extent, thereby creating demand for these products.          

Various awareness programs initiated by major players have led to increased awareness regarding oral hygiene among people of both developed as well as developing countries. For instance, the BRIGHT SMILES, BRIGHT FUTURES program by Colgate-Palmolive Company has been proactively involved in providing dental screenings and spreading oral health education with over billions of children and their families in many countries benefited from it. Thus, such support and initiatives have played a significant role in creating awareness among consumers worldwide about the importance of oral and dental hygiene. Furthermore, bringing new products into the market is another significant driver influencing the demand for oral care products. The launch of advanced products, such as powered toothbrushes and toothpaste, has transformed the market. In December 2020, P&G’s Crest, Oral-B, and Blend-a-med announced the launch of its first-ever recyclable high-density polyethylene toothpaste tubes in Europe and North America.

The COVID-19 pandemic has significantly affected the market. Initially, due to lockdown and global restrictions being imposed in most countries, many dental treatments and procedures were halted. The COVID-19 pandemic initially caused a massive disruption in the supply chain of the overall medical industry. However, leading personal care players such as Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; and Procter & Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing.

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Oral Care Market Report Highlights

• The toothbrush segment is anticipated to grow at the fastest CAGR of 7.59% in the oral care market during the forecast period, supported by rising oral hygiene awareness and increasing dental issues.

• Supermarkets/hypermarkets dominated the distribution channel segment in 2025, driven by their wide product assortments, strong brand visibility, and high consumer footfall.

• North America oral care market dominated the market and accounted for a 31.20% share in 2025. This is due to the rising awareness about oral health among people in developing countries.

• Leading players are coming up with easy-to-use and innovative oral care products, which has increased the adoption of oral care products at home

Oral Care Market Segmentation

Grand View Research has segmented the global oral care market based on product, distribution channel, and region:

Oral Care Product Outlook (Revenue, USD Million, 2021 - 2033)

• Toothbrush

  • Manual

  • Electric (rechargeable)

  • Battery-powered (non-rechargeable)

  • Others

• Toothpaste

  • Gel

  • Polish

  • Paste

  • Powder

• Mouthwash/Rinse

  • Medicated

  • Nonmedicated

• Denture Products

  • Cleaners

  • Fixatives

  • Others

• Dental accessories

  • Cosmetic Whitening Products

  • Fresh Breath Dental Chewing Gum

  • Tongue Scrapers

  • Fresh Breath Strips

  • Others

    • Oral Irrigators

      • Countertop

      • Cordless

    • Mouth Freshener Sprays

Oral Care Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Supermarkets/Hypermarkets

• Convenience stores

• Online retail stores

• Pharmacies and drug stores

Oral Care Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Sweden

  • Denmark

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List Of Key Players Oral Care Market

• Colgate-Palmolive Company

• GSK plc

• Johnson & Johnson

• Church & Dwight Co., Inc.

• Procter & Gamble

• Unilever

• GC America Inc. 

• Lion Corporation

• Sunstar Suisse S.A. 

• Ivoclar Vivadent

• Solventum

• Koninklijke Philips N.V.

• FOREO

• Jordan

• Haleon Group of Companies

• BURST Oral Care

• Hismile Pty Ltd.

• Perrigo Company plc,

• Salt Oral Care

• Oracura

• STIM

• Glidewell

• Panasonic Industry

• Great Gums

• Ultradent Products Inc.

• VITA Zahnfabrik

• Avadent

• BISCO Inc.

• Kuraray America, Inc

• Prestige Consumer Healthcare Inc

• Tokuyama Dental Corporation