Online Dating Application Market Worth $14.42 Billion By 2030

Online Dating Application Market Growth & Trends

The global online dating application market is projected to reach USD 14.42 billion by 2030, according to the new report by Grand View Research, Inc. The market is expected to witness a CAGR of 7.6% over the forecast period. Online dating is an online service that offers a platform for its members to chat, flirt, or fall in love. Online dating has become a social trend for finding a suitable partner or expanding social contacts. The most well-known online dating applications are Tinder and Bumble. Digital messaging on these online dating applications helps to enhance communication among people. A surge in the usage of the internet is the major factor fueling the growth of this market.

There are more than 1,500 dating websites and applications across the world and several dating apps and online platforms are exploring the utilization of artificial intelligence in dating applications for better matching and suitable profile recommendations. Online dating applications are developed using algorithms that detect people with similar interests and likes. For instance, Tinder is using machine learning and it had released a feature called ‘Smart Photos,’ which aims at increasing users’ chances of finding a match. Match.com has Lara, an AI chatbot that helps users find love based on an interpretation of hobbies, flaws, zodiac signs, etc.

Online dating applications are gaining tremendous popularity among young individuals, especially millennials. The usage of dating apps has witnessed a tremendous rise. especially among the LGBTQ+ community owing to the social stigma associated with the community in many countries. The COVID-19 pandemic has had a favorable effect on the market. In terms of the total number of COVID-19 patients worldwide, Europe and the Asia Pacific were among the worst impacted regions. Additionally, things became worse in the U.S. Governments throughout the world issued orders for a complete lockdown, staying at home, and social seclusion due to the virus's rapid spread. People's social and romantic lives were impacted by the total lockdown. As singles searched for companionship and connection amid their social isolation, the use of dating apps increased dramatically.

The subscription segment led the market and accounted for more than 62% share of the global revenue in 2022. The subscription segment is further sub-segmented into age, gender, and type. The subscription segment is expected to maintain its commanding share throughout the forecast period. The 18-25 years age group was the largest user group of dating apps in 2021. The 26-34 years age group is expected to be the fastest-growing segment during the forecast period. By gender, male users dominated the market in 2021 with a revenue share of more than 60.0%. The female segment is expected to expand at the highest CAGR during the forecast period. The quarterly subscription is subscribed more by the users as compared to the monthly or yearly subscription. 

Asia Pacific is estimated to emerge as a predominant region over the forecast period. The regional market was valued at USD 1,764.8 Million in 2022 and expected to exhibit fastest growth in the forecasted period. The growth in the region is primarily driven by the large single population in the region, the growing purchasing power of the consumers, and urbanization among others.

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Online Dating Application Market Report Highlights

• Online dating applications are gaining traction owing to several factors such as growing use of the internet, changing perceptions toward online dating, and the growing single population across the globe

• Demand for online dating applications is expected to increase during the forecast period as the world population is increasing and online dating applications are adopting steps toward providing a safe environment to their users so that the users can safely browse

• Subscription segment dominated the market in 2022 and held a market share of more than 62% by 2030.

• The online dating application market has been segmented further into revenue generation and region. The revenue generation segment has been further sub-segmented based on age group, gender, and type.

• The 18-25 age group contributed to more than half of the entire subscription share. However, the 26-34 age group is expected to grow at the fastest CAGR during the forecast period. This is attributed to the increasing single population due to high divorce rates in countries such as U.S., Russia and Switzerland.

Online Dating Application Market Segmentation

Grand View Research has segmented the global online dating application market based on revenue generation and region:

Online Dating Application Revenue Generation Outlook (Revenue, USD Million, 2017 - 2030)

• Subscription

  • Age

    • 18 - 25 years

    • 26 - 34 years

    • 35 - 50 years

    • Above 50 years

  • Gender

    • Male

    • Female

  • Type

    • Annually

    • Quarterly

    • Monthly

• Advertisement

 Online Dating Application Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Sweden

• Asia Pacific

  • China

  • Japan

  • India

• Latin America

  • Brazil

  • Mexico

• Middle East & Africa

  • South Africa

List of Key Players of the Online Dating Application Market

• Tinder

• Bumble Inc.

• Plentyoffish

• OkCupid

• Badoo

• Grindr LLC

• eHarmony, Inc.

• Spark Networks SE

• The Meet Group

• rsvp.com.au Pty Ltd.

• Zoosk, Inc.

• The League

• Coffee Meets Bagel

• Happn

• Feeld Ltd.

• 3Fun

• Lex

• #Open

• Taimi

• Bloom Community