The global oats market size is expected to reach USD 8.24 billion by 2030 and grow at a CAGR of 7.0% from 2024 to 2030. The market for oats is experiencing significant expansion driven by a growing awareness of health and nutrition among consumers. Oats are recognized as a healthy food choice due to their high fiber content and potential benefits in weight management and heart health. Their gluten-free nature has made them popular among individuals with dietary restrictions, contributing to the demand for gluten-free oat-based products.
The versatility of oats in various culinary applications, including oat milk as a dairy alternative, has further propelled their popularity, especially in plant-based diets. Oats' convenience and quick preparation make them an ideal choice for individuals with busy lifestyles, and their comparatively lower environmental impact aligns with sustainability preferences. Consumer preferences for convenient and easily accessible food options bolster the oats market. Rolled oats, in particular, are favored for their quick cooking time and suitability for various meal preparations, catering to busy lifestyles where convenience is paramount. The widespread availability of oat products in supermarkets and hypermarkets further supports market expansion, offering consumers a wide selection under one roof and facilitating bulk purchases at competitive prices.
On the other hand, millet products have gained consumer interest for their exceptional nutritional value, including proteins, dietary fiber, vitamins, and minerals. The gluten-free and allergen-friendly nature of millets appeals to those with dietary sensitivities. Rediscovery of millets' cultural and traditional significance, coupled with their climate resilience and government support for cultivation and consumption, has led to a resurgence in their popularity. These key drivers and trends reflect a broader shift towards healthier, more sustainable, and culturally significant food choices, underpinning the growth of both the oat and millet markets.
In May 2021, General Mills, Inc. is expanding its product offerings by introducing a new line of Big G Instant Oatmeals featuring some of their beloved ready-to-eat cereals. These Big G Instant Oatmeals will come in a variety of flavors, including Lucky Charms, Cinnamon Toast Crunch, Trix, and Cocoa Puffs.
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Rolled oats accounted for 39.7% revenue share in 2023 due to their versatility and ease of preparation. They're popular in breakfast cereals, baked goods, and snacks, offering quick cooking and retaining nutritional value
Animal feed had the largest share at 48.3% in 2023, driven by oats' high nutrient content for livestock such as horses and poultry. Cost-effective and nutritious, oats are favored by farmers for their ease of cultivation and robust demand in agriculture
Supermarkets and hypermarkets held 44.9% of the market in 2023, offering a wide range of oat products in one place. They provide convenience, choice, and competitive pricing, appealing to diverse consumer preferences from budget-friendly to premium health products
Europe dominated the global oats market in 2023. The primary driver of the market is the increasing awareness of the health benefits of oats. Oats are a rich source of fiber, protein, and other essential nutrients, making them an ideal food for maintaining good health. As consumers become more health-conscious, there is a growing demand for products that are both nutritious and convenient, and oats fit this demand perfectly
Grand View Research has segmented the global oats market on the basis of type, application, distribution channel and region.
Oats Type Outlook (Revenue, USD Billion, 2018 - 2030)
Whole Oats
Rolled Oats
Steel Cut
Instant Oats
Others
Oats Application Outlook (Revenue, USD Billion, 2018 - 2030)
Food & Beverage
Animal Feed
Personal Care and Cosmetics
Others
Oats Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
Supermarkets/Hypermarkets
Convenience Stores
Grocery Stores
Online
Others
Oats Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Russia
Spain
Asia Pacific
China
India
Japan
Indonesia
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Oats Market
Quaker Oats Company
Morning Foods
General Mills
Richardson International
Grain Millers
Avena Foods
Blue Lake Milling
B&G Foods, Inc.
The Kellogg Company
Marico Limited
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