Nursing Products Market To Reach $9.50 Billion By 2030

Nursing Products Market Growth & Trends

The global nursing products market size is estimated to reach USD 9.50 billion by 2030, expanding at a CAGR of 7.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth can be attributed to the growing demand for maternity care products by lactating mothers. A new baby and the start of the breastfeeding journey can be stressful for new mothers. These products help new mothers in dealing with challenges encountered during their breastfeeding phase.

Growing awareness about the benefits of breastfeeding among target customers is likely to create various opportunities for the manufacturers of nursing products. In addition, higher disposable incomes, especially among the population of millennial and Gen Z generations, are driving the market growth.

During the initial phase of the COVID-19 pandemic, the manufacturers of nursing products faced some challenges as the supply chains were interrupted due to the imposed lockdowns. The key market players are now developing tactical plans to deal with the impact of the pandemic on businesses. Since supply chains are a crucial part of retail and online shopping, companies are figuring out ways for smoother business operations.

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Nursing Products Market Report Highlights

• Based on type, the nursing products market is segmented into nursing pillows, nursing covers, nursing pads, nipple creams, nursing bras, nursing stations, breast pumps, pumping accessories, and others. In May 2024, eufy introduced technologically advanced and new product line of wearable breast pumps. It expanded into lactation support with the launch of the S1, S1 Pro, and E10 breast pumps.

• The nipple cream segment is expected to witness the fastest growth rate over the forecast period. The millennial generation and gen Z population are more aware of personal care and skincare products. The new parents from these generations prefer organic baby-safe products. Hence, the manufacturers are introducing innovative formulations of nipple creams that are safe for babies too

• North America nursing products market held significant revenue share in 2023. The significant growth in the number of working women, increasing customer awareness about nursing products, and easier availability of the products are some of the key factors contributing to the market growth. According to the CDC, around 3.6 million babies were born in the U. S. in 2020

• Asia Pacific nursing product market held the largest revenue share of 35.2% in 2023 due to the growth in women’s employment, as newly educated mothers are adopting technologically advanced nursing products such as breast pumps to deal with breastfeeding challenges

Nursing Products Market Segmentation

Grand View Research has segmented the global nursing products market based on type and region:

Nursing Products Type Outlook (Revenue, USD Million, 2018 - 2030)

• Breast Pump

• Nursing Bra

• Nipple Cream

• Pumping Accessories

• Nursing Pillow

• Nursing Cover

• Nursing Pad

• Nursing Station

• Others

Nursing Products Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • South Arabia

  • UAE

  • Kuwait

List of Key Players of Nursing Products Market

• Ameda (Magento, Inc.)

• Pigeon Corporation

• Koninklijke Philips N.V.

• DaVinci Baby

• Bravado Designs USA

• Spectra Baby USA

• Earth Mama Organics

• Medela

• NuAngel, Inc.

• The Honest Company, Inc.