Northern Lights Tourism Market To Reach $1,647.9Mn By 2030

Northern Lights Tourism Market Growth & Trends

The global northern lights tourism market size is anticipated to reach USD 1,647.9 million by 2030 and is projected to grow at a CAGR of 9.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The Northern Lights, or aurora borealis, have long fascinated people with their mesmerizing displays of color across the polar skies. This natural phenomenon, driven by solar winds interacting with Earth’s atmosphere, has evolved from a niche interest into a booming global tourism sector. As the sun nears its Solar Maximum, expected to peak in 2024, this has further fueled interest, leading to an unprecedented surge in Northern Lights tourism. Travelers are increasingly prioritizing aurora chasing over other bucket-list experiences, evident in the soaring demand and trip searches.

Countries within or near the Arctic Circle, including Norway, Finland, Canada, and Iceland, are experiencing a significant boost in tourism due to the Northern Lights. Recent data reveals dramatic growth in accommodation and travel metrics in these regions, reflecting a 217% increase in Arctic Circle stays in Nordic countries between 2009 and 2016.

The upcoming Solar Maximum is anticipated to enhance the visibility and intensity of the auroras, making 2024 and 2025 prime years for aurora enthusiasts. Countries like Finland and Norway are seeing a significant rise in searches and bookings, with Finland’s Lapland region witnessing a 370% increase in hotel searches. Canada’s Churchill and Norway’s Alta are also among the top destinations, reflecting a broader trend towards seeking unique, natural spectacles as part of travel experiences.

Currently, the Northern Lights tourism industry is booming, with increasing investment in local infrastructure and services to cater to the rising number of visitors. For example, Finnair is expanding its capacity to Lapland, and Icelandair’s Northern Lights campaign saw a notable increase in passengers. In Norway, Tromsø is experiencing a tourism revival, with a 10% rise in industry revenue and a significant increase in the number of international guests, demonstrating the growing economic impact of aurora-driven travel.

Despite the booming interest, challenges remain, including rising costs and infrastructure limitations in some regions. Kirkenes, Norway, for instance, struggles with inadequate hotel capacity and power supply issues. Nevertheless, the overall trend indicates a flourishing industry driven by the allure of the Northern Lights. As travel continues to seek unique and awe-inspiring experiences, the auroras remain a shining beacon in the global tourism landscape.

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Northern Lights Tourism Market Report Highlights

• Based on age group, the 18-34 years segment led the market with the largest revenue share of 31.56% in 2023. Trips to witness the northern lights align perfectly with Gen Z's preferences for enchanting natural scenery and unique experiences. This generation prioritizes destinations with stunning natural beauty and authentic local experiences over nightlife and entertainment

• Based on traveler type, the friends segment is expected to grow at a significant CAGR from 2024 to 2030. The journey offers opportunities for collaborative planning and overcoming challenges together, enhancing teamwork and mutual support. Experiencing new cultures and environments collectively broadens perspectives and fosters deeper connections

• Europe dominated the market with the largest revenue share of 45.48% in 2023. The market here is set to rise due to recent spectacular displays caused by the strongest solar storm in over 20 years, which made the auroras visible as far south as southern England

Northern Lights Tourism Market Segmentation

Grand View Research has segmented the global northern lights tourism market report based on traveler type, age group, and region:

Northern Light Tourism Traveler Type Outlook (Revenue, USD Million, 2018 - 2030)

• Couple

• Friends

• Family

• Solo

Northern Light Tourism Age Group Outlook (Revenue, USD Million, 2018 - 2030)

• 18-34 Years

• 35-49 Years

• 50-64 Years

• 65+ Years

Northern Light Tourism Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • UK

  • Germany

  • France

  • Denmark

  • Sweden

  • Norway

  • Iceland

  • Finland

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Northern Lights Tourism Market

• Abercrombie & Kent

• Quark Expeditions

• Scott Dunn

• Exodus Travels

• Intrepid Travels

• Hurtigruten Expeditions

• Butterfield & Robinson Inc.

• Lindblad Expeditions

• Travel Edge

• The Aurora Zone