The global nicotine pouches market size is expected to reach USD 22.98 billion by 2030, expand at a CAGR of 35.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increased awareness of nicotine pouches among people looking to stop smoking is propelling the global market. Nicotine pouches offer adult tobacco users satisfying and socially acceptable alternatives to cigarettes, which is propelling demand for such products. Over the last decade, the proportion of men and women who smoke has fallen considerably in European countries and shifted to nicotine pouches.
Oral nicotine pouches, whether tobacco-based or synthetic, are becoming increasingly popular among consumers. Tobacco-derived nicotine pouches accounted for the prominent market share in 2021, but demand for synthetic nicotine pouches is expected to expand at a rapid pace throughout the forecast period. Growing number of product launches in this segment is likely to bode well with the future growth. For instance, in November 2020, 2one labs Inc. launched non-tobacco-derived nicotine pouches. Next Generation Lab’s patented TFN non-tobacco nicotine is used in the production of 2one nicotine pouches.
Flavored nicotine pouches had the larger revenue share in 2022, while original/unflavored nicotine pouches are predicted to expand at a rapid pace. Increased preference for a pure nicotine/original among U.S. consumers experience is driving up sales of unflavored nicotine pouches in North America. Nicotine pouches are available in a variety of flavors, including fruity, minty, coffee, and others.
The nicotine pouches market is consolidated in nature with the presence of a large number of international players and few regional players. Swedish Match AB; Altria Group Inc.; Nicopods ehf.; British American Tobacco p.l.c.; Triumph Tobacco Alternatives LLC; Japan Tobacco International; Swisher.; Next Generation Labs LLC.; Philip Morris International; and Skruf are among the prominent players in the global market.
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Europe is expected to contribute a majority of the share to become the largest division in the global revenue in 2022 owing to the increased manufacturer’s concentration in the region driving the market for nicotine pouches.
The synthetic nicotine pouches are expected to witness the highest CAGR over the forecast period, owing to increased nicotine product launches with synthetic nicotine.
The flavored segment is expected to contribute a majority of the share to become the largest division in the global revenue in 2022 as flavor plays a vital role in drawing youth to tobacco products, more than 80% the of the young population began with a flavored product
The offline segment is estimated to account for more than 94.0% in 2022, but the online segment is anticipated to witness a lucrative growth rate during the forecast period. Increasing online sales of nicotine pouches in Europe countries driving the growth of the global market.
Grand View Research has segmented the global nicotine pouches market on the basis of product type, flavor, strength, price range, distribution channel, and region.
Nicotine Pouches Product Type Outlook (Revenue, USD Million; 2017 - 2030)
Tobacco-derived
Synthetic Nicotine
Nicotine Pouches Flavor Type Outlook (Revenue, USD Million; 2017 - 2030)
Original/Unflavored
Flavored
Mint
Fruit
Coffee
Cinnamon
Others
Nicotine Pouches Strength Outlook (Revenue, USD Million; 2017 - 2030)
Light
Normal
Strong
Extra strong
Nicotine Pouches Price Range Outlook (Revenue, USD Million; 2017 - 2030)
Economy (Less than USD 3)
Mid-range (USD 3 - 5)
Premium (More than USD 5)
Nicotine PouchesDistribution Channel Outlook (Revenue, USD Million; 2017 - 2030)
Offline
Hypermarkets & Supermarkets
Convenience Stores
Specialty Stores
Others
Online
Nicotine Pouches Regional Outlook (Revenue, USD Million; 2017 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Scandinavia
Italy
Spain
Asia Pacific
China
India
Indonesia
Central & South America
Brazil
Middle East & Africa
Saudi Arabia
UAE
List of Key Players of Nicotine Pouches Market
Swedish Match AB
Altria Group, Inc.
Nicopods ehf.
British American Tobacco PLC
Triumph Tobacco Alternatives LLC
Japan Tobacco International
Swisher
Next Generation Labs LLC
Philip Morris International
Skruf
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