Mouth Freshener Market To Reach $23.77 Billion By 2030

Mouth Freshener Market Growth & Trends

The global mouth freshener market size is expected to reach USD 23.77 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.

Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.

Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.

Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.

North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.

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Mouth Freshener Market Report Highlights

• The mint candies segment held the largest market revenue share of 35.7% in 2023. Consumers increasingly seek convenient and portable solutions for maintaining fresh breath, making mint candies suitable for on-the-go use.

• Retail stores segment held the largest market revenue share in 2023. Retail stores provide the convenience of purchasing mouth fresheners and other daily requirements such as grocery and dairy products; thus, consumers don’t have to visit particular places for these products.

• North America held the largest market revenue share of 39.3% in 2023. One significant driver is the growing awareness of oral hygiene and the importance of maintaining fresh breath, which is often associated with overall health and social confidence.

• Asia Pacific is projected to grow with the fastest CAGR over the forecast period. Cultural practices in many Asian countries emphasize maintaining fresh breath and oral hygiene, leading to a growing preference for mouth fresheners.

Mouth Freshener Market Segmentation

Grand View Research has segmented the global mouth freshener market on the basis of on type, distribution channel, and region:

Mouth Freshener Type Outlook (Revenue, USD Million, 2018 - 2030)

• Spray

• Mint Candies

• Gum

• Others

Mouth Freshener Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Retail Stores

• Online Stores

Mouth Freshener Regional Outlook (Revenue, USD Million, 2018 - 2030) 

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

List of Key Players in the Mouth Freshener Market

• Johnson & Johnson

• Mars, Incorporated

• The Hershey Company

• Kraft Foods Inc.

• Perfetti Van Melle

• Lotte

• Haribo GmbH & co.

• MidasCare

• Dabur Binaca

• Mondelez United Kingdom