The global mineral cosmetics market size is expected to reach USD 4.97 billion by 2030, registering a CAGR of 5.34% from 2024 to 2030, according to a new report by Grand View Research, Inc. Shifting consumer preference for organic and natural beauty products is driving the market across the globe. Increasing consciousness about physical appearance coupled with growing purchasing power in the developing economies including China, Brazil, and India is fueling demand for the products. In addition, rising female participation in the corporate sector on a global level has been boosting the demand for mineral cosmetics products over the world.
Facial products accounted for more than 44.0% of the total revenue in 2023. Over the past few years, mineral foundations have become popular among consumers as they are more beneficial for skin as compared to conventional makeups. These foundations generally contain zinc oxide and titanium dioxide, which provide sun protection, better coverage, and hide the aging lines nicely. The growing popularity of online makeup tutorials and social media has been propelling the growth of facial makeup products over the world. Lately, water-resistance and sweat-proof foundations are gaining significant popularity among consumers.
The industry is highly competitive and has well-established companies offering a wide range of products across several product categories. Manufacturers have been strengthening their position and expanding product lines through mergers and acquisitions and product innovation. For instance, in January 2016, L’oréal S.A. acquired Raylon Corporation, a wholesale distributor operating in 48 states in the U.S. The acquisition was done in an attempt to expand its distribution network in the U.S. to boost the company’s market penetration. Similarly, in June 2017, BWX Limited acquired North Castle Partners’s Mineral Fusion Natural Brands LLC. Through this acquisition, BWX entered the U.S. cosmetics market as Mineral Fusion is a well-established natural cosmetics brand in this country.
The key competitors in the industry include Mineralissima Mineral Make-up; Glo Skin Beauty; Shiseido Company Limited; Iredale Cosmetics, Inc.; BWX Limited; L'Oréal S.A.; Revlon, Inc.; The Estée Lauder Companies Inc.; Ahava Dead Sea Laboratories, Limited; and Cover FX.
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The face product segment held the largest share, accounting for 44.0% of the mineral cosmetics market revenue in 2023. Women have comparatively more sensitive skin, and exposure to sunlight causes skin problems like aging, tanning, and dullness.
The offline segment held the largest revenue share in 2023. These products have a significant penetration in the offline market due to the widespread retail network and distribution. The online distribution channel is expected to exhibit a CAGR of 6.06% from 2020 to 2030.
North America dominated the market in 2023, accounting for more than 35.3% of the global revenue share. Asia Pacific is expected to observe the fastest growth during the forecast period owing to the rising purchasing power of consumers.
Grand View Research has segmented the global mineral cosmetics market based on product, distribution channel, and region:
Mineral Cosmetics Product Outlook (Revenue, USD Million, 2018 - 2030)
Face Products
Lip Products
Eye Products
Others
Mineral Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Mineral Cosmetics Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
South Korea
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
South Africa
Saudi Arabia
List Of Key Players Mineral Cosmetics Market
Mineralissima
Glo Skin Beauty
Shiseido Company, Limited
Iredale Cosmetics, Inc.
BWX Limited
L'Oréal S.A.
Revlon, Inc.
The Estée Lauder Companies Inc.
Ahava Dead Sea Laboratories, Limited
Cover FX
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