Micellar Water Market Size To Reach $4.99 Billion By 2030

Micellar Water Market Growth & Trends

The global micellar water market size is expected to reach USD 4.99 billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Micellar water has become a staple in many skincare routines. Initially, micellar water was a French beauty secret, available only in pharmacies across France. Beauty enthusiasts often make special trips to Paris to stock up on this coveted cleanser. The breakthrough came in 2013 when Bioderma’s Sensibio H2O Micellar Water was introduced to the UK market at John Bell & Croydon pharmacy. This launch marked the beginning of micellar water’s rise in popularity, leading to its widespread availability and integration into daily skincare routines across the globe.

Micellar water’s allure lies in its unique formulation and gentle effectiveness. It’s composed of purified water infused with hydrating ingredients and mild surfactants. These surfactants form tiny spheres called micelles that act like magnets to attract and lift away makeup, excess sebum, and impurities from the skin. This process leaves the skin feeling clean and refreshed without harsh scrubbing or rinsing. Unlike traditional cleansers that might strip the skin of its natural oils, micellar water focuses on removing only the impurities, allowing the skin’s natural moisture to remain intact.

One of the standout features of micellar water is its versatility. It serves multiple functions-removing makeup, cleansing, and toning-all in one step. This makes it particularly appealing to those looking to streamline their skincare routine. For instance, it can effectively dissolve stubborn makeup, including waterproof mascara, without leaving behind an oily residue. Many micellar waters also include additional hydrating ingredients like glycerin, which help maintain the skin’s moisture balance, making it suitable for even sensitive or dry skin types.

Micellar water’s no-rinse formula and convenience make it ideal for on-the-go use. Micellar water can be used anywhere without a sink during traveling or simply for a quick refresh. Its gentle yet effective cleaning capabilities and ease of use have solidified its place as a go-to product in modern skincare routines.

In July 2020, Drunk Elephant and Sephoraunveiled the new E-Rase Milki Micellar Water, a ceramide-rich formula designed to gently remove makeup, dirt, and impurities while nourishing the skin. The micellar water combines moisturizing ceramides, soothing vitamin E, and a blend of non-fragrant plant oils like marula and baobab for a milky texture that supports the skin's barrier.With a pH of 5.0, it is gentle enough for use around the eyes and lips, eliminating the need for rinsing.

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Micellar Water Market Report Highlights

• Based on end use, women users accounted for a majority share. As they remove impurities and makeup gently, effectively, and without irritating the skin, micellar waters are an ideal choice for multi-step skincare regimes. Women with sensitive skin or acne are particularly keen on the soothing properties of micellar water

• Sales of micellar water through online channels are expected to rise significantly from 2024 to 2030. This is due to the convenience of online shopping, which allows consumers to easily access a wide range of micellar water products and compare prices

• The Asia Pacific market is expected to grow rapidly from 2024 to 2030, propelled by expanding middle-class and disposable income levels. The region's developing beauty and personal care industry and increasing urbanization are also driving market growth

Micellar Water Market Segmentation

Grand View Research has segmented the global micellar water market based on end use, distribution channel, and region:

Micellar Water End Use Outlook (Revenue, USD Billion, 2018 - 2030­)

• Men

• Women

Micellar Water Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Pharmacies & Drugstores

• Online

• Others

Micellar Water Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players of Micellar Water Market

• L'Oréal S.A.

• NAOS 

• Shiseido Company, Limited

• Unilever

• Byphasse

• Kao Corporation

• Kenvue 

• Clarins 

• Caudalie

• Pierre Fabre