Men’s Wear Market Size To Reach $725.2 Billion By 2030

Men’s Wear Market Growth & Trends

The global men’s wear market size is expected to reach USD 725.2 billion by 2030, growing at a CAGR of 4.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demand and preference for men’s wear are increasing due to several key factors and trends shaping the market. One significant driver is the growing fashion consciousness among men. As societal norms evolve, men are becoming more aware of their personal appearance and style. The influence of social media, fashion shows, and magazines has heightened interest in men’s wear, encouraging men to experiment with different styles and trends. This shift has led to a more diverse range of clothing options available to male consumers, making fashion an integral part of their lives.

Rising purchasing power and disposable income, particularly in emerging economies like China and India, have also contributed to the increased demand for men’s wear. As the middle class expands, men are enjoying greater purchasing power and discretionary spending, allowing them to invest in high-quality, fashionable clothing. This trend is further amplified by a shift toward a premium lifestyle, where consumers, especially millennials, are more willing to invest in luxury clothing as a status symbol and to keep up with evolving fashion trends.

The expansion of e-commerce and online shopping has made men’s wear more accessible and convenient for consumers. Online platforms offer a wider range of products, high-end brands, and personalized recommendations, which contribute to the growth of the men’s wear market. This accessibility allows men to explore various styles and make informed purchasing decisions from the comfort of their homes, further driving demand.

Cultural integration and inclusivity are further contributing to the demand for men’s wear. As societies become more culturally diverse, there is a growing acceptance of modest fashion in mainstream markets. This cultural integration encourages designers and brands to incorporate elements into their collections, promoting inclusivity and respect for religious values. The men’s wear market is expanding beyond traditional boundaries, attracting consumers from various backgrounds who appreciate modest clothing for its aesthetic and ethical qualities.

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Men’s Wear Market Report Highlights

• Based on category, mass men’s wear accounted for a share of 68.2% in 2023. There is a growing trend toward casual and versatile clothing that can be worn in multiple settings, such as work, leisure, and social occasions. Mass-category men's wear brands typically offer a wide range of basics, such as jeans, T-shirts, and casual shirts, that cater to this demand for multi-functional clothing. The versatility of these garments makes them a popular choice for consumers looking for practical and adaptable wardrobe options

• Based on apparel, the innerwear segment is expected to grow at a CAGR of 5.2% from 2024 to 2030. Innerwear is not just a basic necessity; it has become a fashion statement for many. Brands are increasingly offering a wide variety of styles, colors, and patterns in men's innerwear, including designer collaborations and premium collections. This shift toward fashionable and trendy innerwear caters to men who want their undergarments to reflect their personal style, thereby increasing demand for more diverse and stylish innerwear options

• Based on distribution channel, offline stores accounted for a share of 79.3% in 2023. Offline stores provide a tactile shopping experience that online platforms cannot match. Consumers can try on clothing to assess fit, comfort, and style, which helps in making more informed purchase decisions. Additionally, in-store shopping allows customers to feel the quality of fabrics and see the true colors and details of garments, leading to greater confidence in their choices

• Asia Pacific is expected to grow at a CAGR of 5.3% from 2024 to 2030. Asian consumers are increasingly prioritizing sustainability and ethical considerations in their fashion choices. This shift has led to a growing demand for eco-friendly and ethically produced men's wear. Brands that emphasize sustainable practices, such as using organic materials or ensuring fair labor practices, are gaining popularity and attracting consumers who value these ethical aspects

Men’s Wear Market Segmentation

Grand View Research has segmented the global men’s wear market on the basis of apparel, category, distribution channel, and region:

Men’s Wear Apparel Outlook (Revenue, USD Billion, 2018 - 2030)

• Top wear

• Bottom wear

• Innerwear

Men’s Wear Category Outlook (Revenue, USD Billion, 2018 - 2030)

• Mass

• Premium

• Luxury

Men’s Wear Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

  • Hypermarkets & Supermarkets

  • Clothing Stores

  • Others

Men’s Wear Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • France

  • Germany

  • Spain

  • Italy

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in the Global Men’s Wear Market

• Nike, Inc.

• Adidas AG

• H&M Hennes & Mauritz AB

• ZARA (Industria de Diseño Textil, S.A.)

• UNIQLO Co., Ltd.

• Levi Strauss & Co.

• Ralph Lauren Corporation

• PVH Corp. (includes Calvin Klein and Tommy Hilfiger)

• HUGO BOSS AG

• Under Armour, Inc.