Medical Animation Market Size To Reach $1.42 Billion By 2030

Medical Animation Market Growth & Trends

The global medical animation market size is expected to reach USD 1.42 billion by 2030, registering a CAGR of 20.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Key factors driving the market growth include the higher adoption of medical animation marketing by medical devices manufacturers and pharmaceutical products. It helps in explaining product features and communicating associated information with end users. 

The information represented by animation is more appealing and easy to transmit. These aforementioned benefits are expected to boost the usage rate in near future. In addition, the paradigm shift, in healthcare information technology, such as digitalization, is anticipated to contribute towards the market growth in the next few years. The market has gained momentum after the introduction of cloud-based platforms and 3D printing technology in healthcare. 

Furthermore, the introduction of technologically advanced software for image analysis, such as Medical Image Processing, Analysis, and Visualization can be attributed to the market growth. This application enables researcher from remote sites share valuable information and analyze the research data to detect, monitor, and treat medical disorders.  Medical animation is a versatile tool for communicating complex scientific procedures in an interactive manner and used in a variety of business aspects such as marketing, web presentations, social media, tradeshows and advertising. Increasing adoption of this technology is expected to serve as a potential growth driver in the future. 

The increasing investment by private and public sector, growing geriatric population coupled with increasing demand for computer-aided diagnostics, and incidence of chronic diseases are major factors fueling the increasing usage rates of this technology. In addition, this technology found application in various sectors, for instance; it helps healthcare professionals explain human body metabolism to patients, which helps in reducing patient’s anxiety level and educates them about various disease condition.  

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Medical Animation Market Report Highlights

• The 3D animation segment dominated the market and accounted for a share of 31.6% in 2023. The widespread use of 3D animation in healthcare is due to its effectiveness in communication and explaining medical procedures.

• The oncology segment dominated the market and accounted for a share of 24.8% in 2023 owing to the increase in cancer cases and research and development for novel drugs, which resulted in a high demand for animated drug mechanism studies, contributing to the industry's growth.

• The drug mechanism of action (MoA) segment dominated the market and accounted for a share of 30.4% in 2023 attributed to the high usage of medical animation in drug interaction studies.

• Hospitals segment dominated the market and accounted for a share of 25.4% in 2023. Medical animations are increasingly used in hospitals to simplify complex patient medical information.

• North America medical animation market dominated the global market with a revenue share of 46.3% in 2023 owing to favorable government initiatives to encourage the adoption of medical animation across various regions.

• Asia Pacific medical animation market is expected to grow at the fastest CAGR over the forecast period.

Medical Animation Market Segmentation

Grand View Research has segmented the global medical animation market on the basis of on type, therapeutic area, application, end-use, and region:

Medical Animation Type Outlook (Revenue, USD Million, 2018 - 2030)

• 3D Animation

• 2D Animation

• 4D Animation

• Flash Animation

Medical Animation Therapeutic Area Outlook (Revenue, USD Million, 2018 - 2030)

• Oncology

• Cardiology

• Plastic Surgery

• Dental

• Others

Medical Animation Application Outlook (Revenue, USD Million, 2018 - 2030)

• Drug MoA

• Patient Education

• Surgical Training & Planning

• Cellular & Molecular Studies

• Others

Medical Animation End-Use Outlook (Revenue, USD Million, 2018 - 2030)

• Hospitals

• Life Science Companies

• Academic Institutes

• Medical Device Manufacturers

• Others

Medical Animation Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Medical Animation Market

• INFUSE MEDIA GROUP, LLC.

• Medmovie.com

• Nucleus Medical Media

• Radius Digital Science

• Scientific Animations

• Trinsic Animation

• Viscira

• Epic Systems Corporation

• XVIVO

• Ghost Productions, Inc.

• Intervoke

• DG INTERACTIVE, LLC