Matcha Market Size To Reach $7.43 Billion By 2030

Matcha Market Growth & Trends

The global matcha market size is expected to reach USD 7.43 billion in 2030 and is projected to grow at a CAGR of 7.9% from 2024 to 2030. The rising prevalence of chronic diseases has augmented the demand for healthy and nutrient-rich food & beverage alternatives. Anti-oxidant and vitamin-rich composition of matcha tea has fueled the product demand across the globe. 

Anti-oxidants, including epigallocatechin gallate (EGCG), prevent diseases such as cancer, Type-2 diabetes, cardiovascular problems. EGCG present in the product can repair DNA damage caused by UV radiation and controls the proliferation of cancerous cells. The product also has the potential to reduce stress and promotes a state of relaxation. L-theanine present in the product acts in a synergistic way to activate alpha waves in the brain and thus improves brain functioning. Furthermore, the high chlorophyll content of the product prevents toxin accumulation in the body.

Key product grades available in the industry include ceremonial, classic, and culinary. Ceremonial accounts to be the most expensive product grade owing to its superior and high-quality production process. The classic grade is the most widely consumed variety, owing to its enhanced taste and flavor. The demand for culinary grade product is predicted to grow at a robust pace, due to emerging use in bakery and cooking applications.

The Asia Pacific held the largest share of the global industry revenues in 2016, owing to traditional tea culture in Japan and China. The product was majorly consumed in form of regular tea, followed by other beverages in the Asia Pacific. Experiment and innovation led to the preparation of various beverages, including smoothies, lattes, and juices. Various cafes and food chains have incorporated various matcha tea-based foods and beverages in their product portfolios. North America has exhibited spurring demand over the recent past, owing to heightened consumer awareness in the U.S.

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Matcha Market Report Highlights

• Culinary grade is estimated to be the fastest-growing segment of the overall product industry, over the forecast period, driven by the rapidly growing use of the product in the formulation of snacks, desserts, bakery, and confectionery items.

• Classic grade dominated the market and accounted for a share of 57.1% in 2023 due to its perfect balance of flavor, cost and versatility.

• Regular tea application segment is expected to dominate the global market, owing to energy stimulation and detoxifying properties of the product.

• North America is expected to witness considerable growth over the forecast years, drive by the rising number of outlets selling matcha-based beverages in the U.S. market.

Matcha Market Segmentation

Grand View Research has segmented the global matcha market report based on grade, application, distribution channel, and region:

Matcha Grade Outlook (Revenue, USD Billion, 2018 - 2030)

• Ceremonial Grade

• Classic Grade

• Culinary Grade

Matcha Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Regular tea

• Matcha beverages

• Food

• Personal Care

Matcha Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Hypermarket/Supermarket

• Specialty Stores

• Online Retail Stores

• Others

Matcha Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

  • South Africa

List of Key Players in Matcha Market

• Aiya America Inc.

• The AOI Tea Company

• Ippodo Tea USA

• Vivid Vitality Ltd

• DoMatcha

• Encha

• Garden To Cup Organics

• TEAJA Organic

• Midori Spring

• Jade Monk