Massage Therapy Service Market To Reach $29.53 Billion By 2030

Massage Therapy Service Market Growth & Trends

The global massage therapy service market size is anticipated to reach USD 29.53 billion by 2030 and is projected to grow at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global market has experienced significant growth over the past decade, driven by an increasing awareness of the benefits associated with therapeutic practices. With a rising emphasis on wellness and holistic health, consumers are increasingly seeking alternatives to traditional medical treatments, leading to a burgeoning demand for massage therapy services. This trend is further supported by an expanding body of research highlighting the physical and psychological benefits of massage, including stress reduction, pain relief, and enhanced overall well-being.

The proliferation of wellness and fitness establishments has also contributed to the expansion of the market. Spas, wellness centers, and fitness studios have increasingly incorporated massage therapy into their service offerings, appealing to a broader clientele seeking comprehensive health solutions. Furthermore, the integration of massage therapy within corporate wellness programs has emerged as a significant driver, as employers recognize the value of promoting employee health to enhance productivity and reduce healthcare costs.

Technological advancements have played a crucial role in the evolution of the massage therapy service landscape. The introduction of innovative massage techniques and equipment has enhanced the quality and accessibility of services, attracting a diverse range of consumers. Moreover, the rise of mobile applications and online platforms has facilitated easier booking processes, allowing consumers to schedule appointments with professional therapists at their convenience. This digital transformation has enabled therapists to reach a wider audience, thus propelling market growth.

According to data released by the American Massage Therapy Association (AMTA), in 2023, 30% of female consumers and 45% of male consumers received massage services at spas. This statistic underscores a growing trend in the utilization of professional massage therapy across genders.

The increasing participation of both male and female consumers in spa-based massage services reflects a broader societal shift toward prioritizing wellness and self-care. As more individuals recognize the therapeutic benefits of massage, the demand for these services is expected to continue to rise. This heightened engagement among consumers not only enhances the market's visibility but also encourages spa operators to expand their service offerings and innovate their treatment options, thereby attracting a wider clientele.

Geographically, the Asia-Pacific region is expected to emerge as a prominent market for massage therapy services, primarily due to cultural practices that prioritize holistic health and wellness. Countries such as Thailand and Japan have long-standing traditions of massage, which continue to influence consumer preferences and demand patterns. In addition, the increasing disposable income in emerging economies within this region has fostered a favorable environment for the expansion of massage therapy services, as consumers are willing to invest in their health and well-being.

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Massage Therapy Service Market Report Highlights

• Based on massage type, the swedish massage segment led the market with the largest revenue share of 30.29% in 2023. This technique has gained traction due to its established reputation as a foundational therapeutic method that delivers both relaxation and medicinal advantages. As consumers increasingly embrace holistic health practices, Swedish massage has become the therapy of choice for those seeking comprehensive well-being

• Based on end use, the women segment led the market with the largest revenue share of 61.19% in 2023. This surge can be attributed to a rising awareness of the extensive physical and psychological health benefits these therapies offer. Women, who often juggle various professional, personal, and familial obligations, are increasingly inclined to adopt holistic methods for managing stress, alleviating physical tension, and fostering overall wellness

• Based on service provider, the massage and physical therapists segment led the market with the largest revenue share of 43.27% in 2023. Consumers have become more cognizant of the advantages of regular massage therapy in addressing chronic pain, mitigating stress, and improving physical mobility. As the health and wellness sector continues to grow, individuals are actively seeking non-invasive therapeutic solutions to manage physical discomfort and support mental well-being 

Massage Therapy Service Market Segmentation

Grand View Research has segmented the global massage therapy service market report based on traveler type, age group, and region:

Massage Therapy Service Massage Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Swedish Massage

• Deep Tissue Massage

• Sports Massage

• Hot Stone Massage

• Thai Massage

• Others (Reflexology, Aromatherapy Massage, Prenatal Massage, etc.)  

Massage Therapy Service End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• Women

• Men

Massage Therapy Service Service Provider Outlook (Revenue, USD Billion, 2018 - 2030)

• Spas and Salons

• Massage and Physical Therapists

• Hotels and Resorts

• Others

Massage Therapy Service Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

List of Key Players in the Massage Therapy Service Market

• Massage Envy Franchising LLC

• Hand & Stone Massage and Facial Spa

• Elements Massage

• Massage Heights

• The Woodhouse Day Spa

• MassageLuXe

• Soothe Inc.

• The NOW Massage

• Spavia Day Spa

• LaVida Massage