Live Streaming Market Size To Reach $345.13 Billion By 2030

Live Streaming Market Growth & Trends

The global live streaming market size is anticipated to reach USD 345.13 million by 2030, growing at a CAGR of 23.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of Esports and video games has fueled a significant surge in live game streaming. Esports and competitive video gaming events have gained mainstream recognition and are attracting large audiences globally. Major tournaments draw millions of viewers, creating a demand for live coverage of these events. The gaming community continues to expand, including a diverse range of players across different demographics. This broad appeal has contributed to the popularity of live streaming platforms where gamers can connect, share gameplay experiences, and interact with fellow enthusiasts. Live streaming offers a highly interactive experience where viewers can engage with streamers in real-time through chat, donations, and subscriptions. This level of interaction fosters a sense of community and camaraderie among gamers, enhancing the overall viewing experience.

The growing adoption of live streaming across diverse verticals, including media, education, sports, gaming, fitness, and government sectors, is propelling the market forward with remarkable momentum. Brands are harnessing live streaming's power to forge deeper connections with consumers through real-time engagement, offering a wide array of captivating content and experiences. This trend amplifies brand visibility, fosters genuine customer interactions, and unlocks new monetization avenues. Moreover, the educational and informational potential of live streaming is being harnessed by institutions and government entities, facilitating remote learning, disseminating crucial information, and fostering civic engagement. Many live-streaming platforms integrate seamlessly with social media networks, enabling brands to extend their reach and engagement by simultaneously broadcasting live streams across multiple platforms.

Live streaming empowers brands and content creators to engage with their audiences in real time, promoting a vibrant sense of community and interactivity. Through features such as live chat and interactive polls, viewers actively participate, enhancing the overall experience. This direct engagement strengthens relationships between creators and their audience, driving greater loyalty and affinity. By embracing this interactive platform, brands can showcase authenticity and transparency, resonating more deeply with their audience. Furthermore, live streaming enables immediate feedback and adaptation, allowing creators to respond to viewer preferences and interests in real-time. Ultimately, this dynamic interaction cultivates a more immersive and personalized viewing experience, enriching the connection between creators and their audience.

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Live Streaming Market Report Highlights

• The platform segment is experiencing significant growth in 2023. Live streaming platforms are growing due to increasing demand for real-time content, advancements in technology, diverse content offerings, monetization opportunities, social interaction, influencer culture, global reach, and extensive event coverage.

• The video streaming segment is experiencing significant growth in 2023. Video streaming is experiencing growth in the live streaming industry due to escalating demand for real-time interaction, technological advancements, diverse content offerings, and the ability to monetize content for creators and viewers alike.

• The ad-supported segment has gained dominance in the market, with a significant market share in 2023. Ad-supported live streaming is growing due to its ability to offer free content to viewers while generating revenue through advertisements. It leverages the large and engaged audience base on live streaming platforms to attract advertisers seeking to reach targeted demographics in a dynamic and interactive environment.

• The gaming segment secured dominance in the market, capturing a substantial market share by 2023. Gaming is growing in the market due to the increasing popularity of esports, the rise of gaming influencers, advancements in gaming technology, and the interactive nature of live streaming platform.

• In an era where immediacy and interactivity are highly valued, live streaming satisfies the desire for real-time engagement, enabling viewers to interact with content creators at the moment through live chat, comments, and reactions.

• Live streaming offers multiple avenues for monetization, including advertising, sponsorships, subscriptions, virtual gifts, and donations, providing content creators with incentives to produce high-quality content while enabling platforms to generate revenue from their growing user base.

Live Streaming Market Segmentation

Grand View Research has segmented the global live streaming market based on component, streaming type, revenue model, end-use, and region:

Live Streaming Component Outlook (Revenue, USD Million, 2017 - 2030)

• Platforms

• Services

Live Streaming Type Outlook (Revenue, USD Million, 2017 - 2030)

• Audio Streaming

• Video Streaming

Live Streaming Revenue Model Outlook (Revenue, USD Million, 2017 - 2030)

• Ad-Supported

• Subscription-Based

• Pay-Per-View

Live Streaming End-use Outlook (Revenue, USD Million, 2017 - 2030)

• Gaming

• Media & Entertainment

• Education & Professional

• Sports

• News & Events

• Others

Live Streaming Regional Outlook (Revenue, USD Million; 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa

  • KSA

  • UAE

  • South Africa

List of Key Companies in the Live Streaming Market

• Dacast, Inc.

• Empire Video Productions LLC

• Flux Broadcast Ltd.

• Huya Inc.

• International Business Machines Corporation

• Meta

• Pluto Inc.

• TikTok Inc.

• Twitch Interactive, Inc.

• Vimeo, Inc.