Liquid Dietary Supplements Market To Reach $46.23 Billion By 2030

Liquid Dietary Supplements Market Growth & Trends

The global liquid dietary supplements market size was estimated to reach USD 46.23 billion in 2030, growing at a CAGR of 11.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of liquid supplements can also be attributed to their ease of consumption and higher bioavailability compared to traditional pill or capsule forms. Liquid supplements are easier to swallow and digest, making them an ideal option for individuals who have difficulty taking pills or have digestive issues. The liquid form allows for faster absorption of nutrients into the body, making them more effective in providing the desired health benefits.

The liquid botanical dietary supplements held a major revenue share of the market in 2023. Consumers are becoming more conscious about the product ingredients and formulations, and are increasingly opting for natural and plant-based supplements over synthetic products. This shift toward natural products is also driven by the rising prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular diseases, which has led consumers to seek healthier alternatives to traditional medicines.

The energy & weight management application segment held the largest revenue share in 2023.This can be attributed to the growing awareness and demand for healthier and more convenient options for maintaining a balanced diet and achieving fitness goals. Moreover, due to the rising prevalence of obesity and weight-related health issues, consumers are seeking convenient and effective ways to manage their weight. According to a report published in the Journal of the International Society of Sports Nutrition, the prevalence of consuming sports supplements among young athletes is almost 82%. These products help athletes restore energy, improve muscular endurance, and minimize body wear & tear.

The geriatric end-user segment held the largest revenue share in 2023. The elderly population is more prone to nutrient deficiencies and health issues, leading to a higher demand for nutritional supplements. Liquid dietary supplements offer a convenient and easy way to meet their nutritional needs, especially for those who have difficulty swallowing pills or have a decreased appetite. These supplements come in a variety of flavors and can be easily mixed with water, making them a palatable and enjoyable option for older individuals.

North America accounted for the largest market share in 2023. This can be attributed to several factors, including an aging population and increasing consumer health consciousness. The rise of online platforms and direct-to-consumer models in the U.S., Canada, and Mexico will further increase market accessibility and convenience. With an increasing focus on overall wellness and preventive healthcare, more and more people are turning to dietary supplements to supplement their diets and address specific health concerns. This trend is particularly prevalent among millennials, who are more likely to prioritize their health and well-being and are open to trying new products and trends.

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Liquid Dietary Supplements Market Report Highlights

• Asia Pacific is expected to grow at a considerable CAGR from 2023 to 2030. This growth is attributed to several factors, including rising disposable income and the prevalence of chronic diseases and lifestyle-related health issues in the region.

• Based on ingredient, the proteins & amino acids segment is estimated to grow at a substantial CAGR from 2024 to 2030. A rise in health consciousness and the adoption of active lifestyles have fueled the demand for protein and amino acid supplements. These supplements are widely used by athletes, bodybuilders, and fitness enthusiasts to support muscle growth, aid in recovery after intense workouts, and improve performance.

• Based on application, the anti-aging segment is anticipated to grow at a rapid CAGR over the forecast period. Growing awareness among consumers about the benefits of liquid dietary supplements for anti-aging applications is anticipated to drive the product adoption rate and fuel the growth of this segment.

• Based on end-user, the children segment is anticipated to grow at a rapid CAGR over the forecast period.Increasing prevalence of malnutrition and micronutrient deficiencies among kids will stimulate market growth. Manufacturers have developed supplements in a variety of flavors and forms, thus making them more appealing to children.

• Based on type, the prescribed supplement segment is anticipated to grow at a significant CAGR from 2024 to 2030. Growing awareness of nutritional deficiencies and the benefits of personalized medicine could drive interest in prescribed liquid supplements as a potential solution.

• Based on distribution channel, the online sales channel segment is expected to grow at a higher CAGR from 2024 to 2030. Online distribution channels offer various conveniences for shopping owing to which its use is increasing among consumers thus surging the segment’s growth.

Liquid Dietary Supplements Market Segmentation

Grand View Research has segmented the global liquid dietary supplements market based on ingredient, application, end-user, type, distribution channel, and region:

Liquid Dietary Supplements Ingredient Outlook (Revenue in USD Million, 2018 - 2030)

• Vitamins

• Botanicals

• Minerals

• Proteins & Amino Acids

• Fibers & Specialty Carbohydrates

• Omega Fatty Acids

• Probiotics

• Prebiotics & Postbiotics

• Others

Liquid Dietary Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity

• Cardiac Health

• Diabetes

• Anti-cancer

• Lungs Detox/Cleanse

• Skin/Hair/Nails

• Sexual Health

• Brain/Mental Health

• Insomnia

• Menopause

• Anti-aging

• Prenatal Health

• Others

Liquid Dietary Supplements End-users Outlook (Revenue, USD Million, 2018 - 2030)

• Adults

• Geriatric

• Pregnant Women

• Children

• Infants

Liquid Dietary Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

• OTC

• Prescribed

Liquid Dietary Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

  • Hypermarkets/Supermarkets

  • Pharmacies

  • Specialty Stores

  • Practitioner

  • Others

• Online

Liquid Dietary Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in Liquid Dietary Supplements Market

• Amway

• Nestlé

• Herbalife Nutrition

• Nature's Bounty

• Abbott Laboratories

• DuoLife S.A.

• Pfizer Inc.

• BASF

• Arkopharma

• Bayer