Lactation Massager Market To Reach $73.27 Million By 2030

Lactation Massager Market Growth & Trends

The global lactation massager market size is expected to reach USD 73.27 million by 2030, expanding at a CAGR of 2.38%, based on a new report by Grand View Research, Inc. This growth can be attributed to the increasing number of pregnancies and the high adoption of lactation massagers. According to the United Nations (UN) estimate, around 385,000 new babies are born each day globally, with a birth rate of 18.2 births per 100,000 population. These devices can help increase oxytocin release by stimulating breast tissue, breaking milk clogs, and improving milk flow in breastfeeding women after pregnancy. Thus, increasing child delivery is projected to propel the demand for lactation massagers, driving market growth.

Furthermore, an increasing women’s employment rate is projected to propel the demand for breastfeeding devices such as lactation massagers, thereby driving the market growth. According to World Bank data, approximately 47% of women worldwide are employed, which increased from 46% in 2020. Working professional women are more likely to buy breastfeeding devices, including lactation massagers; thus, with the rise in women’s employment rate, the market is anticipated to grow over the forecast period.

Moreover, major players are undertaking various initiatives to increase awareness about their products and benefits among women to fight against breastfeeding problems. For instance, in August 2023, LaVie Mom announced donating 10% of its online sales to various lactation support groups and the WIC organizations helping breastfeeding mothers in honor of “Breastfeeding Awareness Month.” This product was also used in clinics, more than 100 hospitals, and WIC programs as it continues to guide physicians and nursing mothers. This initiative is expected to strengthen LaVie Mom’s position in the lactation massager portfolio, driving market growth.

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Lactation Massager Market Report Highlights

• In 2022, the heated segment dominated the market, this dominance can be attributed to the growing use of the device during the breastfeeding journey

• In 2022, the relief for engorged breast segment dominated the market, owing to increased awareness among physicians about the importance of lactation massagers in giving relief from breast engorgement

• In 2022, the retail stores segment dominated the market for lactation massager, due to the increasing number of retail stores offering breastfeeding devices such as lactation massagers

• The North American region held the largest share of the market in 2022. Technological advancements and high investment by the government to support the adoption of advanced lactation massager devices are expected to drive the market in the region

• Major players operating in the market include LaVie Mom, MammaEase, Crane - USA, Fridababy, LLC, and others

Lactation Massager Market Segmentation

Grand View Research has segmented the global lactation massager market based on type, application, distribution channel, and region:

Lactation Massager By Type Outlook (Revenue, USD Million, 2018 - 2030)

• Heated

• Non-Heated

Lactation Massager By Application Outlook (Revenue, USD Million, 2018 - 2030)

• Relief for Engorged Breast

• Relieve a Clogged Milk Duct

Lactation Massager By Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Retail Stores

• E-Commerce

Lactation Massager By Region Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Mexico

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Lactation Massager Market

• LaVie Mom

• MammaEase

• Crane - USA.

• Fridababy, LLC.

• GROWNSY

• AL'OFA

• Haakaa

• Momcozy.

• Munchkin, Inc. 

• Zomee Breast Pumps

• Bellababy Global

• Jolly Bean Baby & Co

• Autumnz

• Mon Lait .